HP announced the expansion of its digital printing solution for wall decorations, helping printing companies and wall covering manufacturers capture new revenue with high-value wall décor applications for commercial, retail and residential spaces.
The HP digital printing solution includes HP Latex Printing Technology supported by a modular range of design software, media, finishing options and industry certifications. The scalable solution enables customers ranging from small printing companies to large wall covering manufacturers to take the growing customization trend to the wall with unique or short-run wallpapers, wall coverings, wall murals and canvas prints.
The expanded suite, which will be demonstrated at Heimtextil 2014, includes new content, design and mobility features for HP WallArt as well as updated finishing and media options. At the HP booth, a digital wall décor showroom created by renowned industrial and interior designer Markus Benesch will bring to life the creativity and innovation made possible with digital printing and the complete HP solution. “My goal is to encourage spectators to think outside of the box and see the unusual ways in which digital printing can dramatically alter a space, as well as the design workflow,” said Markus Benesch, owner, Markus Benesch Creates.
“HP digital printing technologies create a world where designers no longer need to print large batches of wall décor at once, but where they can be fast as light, moving immediately from idea to design to production to delivery.” “The wall decoration market is on the verge of major change enabled by the speed, quality and versatility of HP Latex digital printing technology,” said Dhirender Khurana, Country Manager, Graphics Solutions Business – Sign and Display, HP India.
“Working with industry-leading vendors, HP provides innovative tools and solutions across the entire workflow to help wall covering manufacturers and printing companies differentiate their offering, reach new customer segments, push creative boundaries and ultimately bring in new revenue.”