BenQ is once again rated as the No.1 player in the Indian Projector Market with 25 % market share in Q2 FY14 as per a report released by world’s top rated specialist research and consulting firm Futuresource Consulting. BenQ has grown its market share by 5 % in comparison to last year’s market share of 20% in Q2 2014.
The projector category remains crowded with 15 brands accounting for 95% of all sales made. In such a cluttered market BenQ has increased 35% in projector volume YoY for Q2, 2014 and BenQ has increased its stretch its lead over its rival where in the second placed brand has 10% lower market share than BenQ. As per the report the India digital projector market has almost remained flat.
Futuresource Consulting covers market research in areas including Consumer Electronics, Entertainment Content & Delivery, Education Technology, Print & Imaging & Professional Display Technologies is widely acknowledged as one of the industry standards.
BenQ’s revenue grew by more than 30 percent in 2013 as compared to 2012 mainly driven by the growing trend of adopting larger screen size projectors for business and education purpose. In the education vertical BenQ enjoys a market share of more than 50% in the projector category.
As per the estimated by Futuresource Consulting globally projector market has grown at a staggering 17% in volume YoY in Q2, to two million units to hit a $2.4 billion mark this quarter. While the APAC market registered a growth of 10% YoY in volume, to 827,000 units valued at $933 million.
Rajeev Singh, Country Head and General Manager, BenQ India said, “We are by far the biggest brand in the projector space in India. This achievement puts BenQ forward as one of the most accepted brands in the projector industry. With strong focus on education vertical we will continue to innovate with our short throw and interactive projector solutions in India. I would like to extend my heartiest congratulation to all our valued customers, channel partners & team who have contributed to the growth of the company in the market.”
Commenting on the growth strategy Singh added, “We will continue to focus on Enterprise, Education and Home segments in 2014-15. For the enterprise segment we are planning to launch a new range of wireless projectors to offer high functionality and ease of use. For the home entertainment we are bringing range of wireless Full HD projector which can convert your living room into a cinema in a jiffy.”
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