Zyxel has evolved from a top modem maker to a strong contender in the broadband solutions market and has expanded its Internet access product and service ranges, as well as building new applications for many exciting fields.
Mr. Gary Chen, President, Zyxel India shares his thoughts with NCN magazine on
how the brand has been the forefront of the digitization process and has successfully offered innovative smart city solutions, control room solutions for surveillance and security, and hybrid workplace solutions for the digital transformation of enterprises.
1. Explain the series of high-end Advanced Threat Protection (ATP) Firewalls and how they support centralized cloud management
Ans: Our ATP series are high end advanced threat protection firewalls and protect the organization network from malware and unauthorized application. It helps to keep you business running smoothly without downtime by protecting your network from outside threats. Mainly, it delivers collaborative approach to complex security threats with unified management. The product models we have start from ATP100 and goes till ATP800 depending upon the security features they are providing.
Further, to power network security, we have strengthen the Zyxel security matrix in Nebula (centralized cloud management center) with ATP firewalls on cloud, giving peace of mind with collaborative network defence and sandboxing provisioning. You can get detailed reports for investigations, active monitoring, high visibility of network activities , with our evolving security protection.
2. Tell us the different programs that you have for the partners?
Ans: For us partners are our extended arms and we make sure to have regular communication with them and time to time provide them with best solutions along with best prices. Beside this we provide them with some amazing and interesting partner schemes, regular technical and hands-on-training to their technical teams. We make sure that we are doing several marketing activities with them in order to keep them highly motivated. Under marketing we perform different activities with them like joint webinars, joint lead generation programs, MDF and much more. We also have a dedicated page on our website where they can login and download the sales and marketing material as per their use. Lastly, we are highly thankful to our partners for providing us such great big team and helping us to achieve our goals.
3. What role do IoT and cloud play in the services?
Ans: The future is cloud and Zyxel has already been working in that direction from quite some time now. We will be having futuristic smart cities, smart classes are already in place, smart equipment for patients, so the future will be smart so most of the things will connected to internet and hence IoT play a major role In our solutions. Also, when so many equipment will be there in the market, the data will be huge and in order to keep the data safe and secure – cloud will play a very important role. So Zyxel understand the need of the hour and our R&D experts make sure that we are ahead of the demand of the market and help them with overall complete networking solutions.
4. WFH has been the new norm now. How has Zyxel contributed to it?
Ans: As some business, work and school is disrupted by the unexpected pandemic, you might find yourselves or your family members having to work or study from home – and a bunch of questions arises.Being a networking brand, we’re here to help and helped so many people and companies during the pandemic!Whether it’s for teleconferencing, accessing company networks remotely, distance learning, or just watching Netflix, we’ve got your back. When the COVID-19 pandemic challenges your business operations, we focus on the safety and well-being of your networks to best support your business continuity. In addition to updating you on our connectivity products and security services that can help you work from home with reliable connections for your employees, customers, and partners, we also want to emphasize our commitment to assisting you to rapidly implement the products and services you need. We help to create a productive workspace at home. A VPN ensures securely encrypted connections between your company and remote workers. Coupled with Zyxel SD-WAN solution, it helps teleworkers prioritize the traffic by applications. Also, our VPN clients empower mobile workforce to connect to corporate network as easy as 123.
5. Why India is a key market for Zyxel
Ans: Zyxel India is one of the key emerging markets for Zyxel Worldwide. Our journey in India started way back and continue to prosper in the networking industry. There is a demand for quality products at competitive prices, and keeping this in mind, we have worked towards India-specific offerings, value definitions, market outreach and price points. We have invested in local talent that is empowered to represent India’s market opportunities within the global Zyxel community. Our goal is to drive growth by creating more value for our customers in India. Building on decades of experience and expertise in networking, we plan to keep investing generously in R&D in order to fuel the innovation pipeline and consolidate our market position in the country. India as a growing market, we forsee lot of potential in terms on growing opportunities. Every sector requires networking in some or the other way. In the business sector, networking is applicable from manufacturing to business processing. With our focus on industries like Education, Healthcare and Automation which has gained lot popularity after Covid, we believe that we will be able to double our business in coming next 3 years.
6. Describe the role that you plan to play in future.?
Ans: Zyxel India is working towards making India the global innovation hub. We are keen on increasing our market share across themajor domains we cater to, namely Education, SMB enterprise, and healthcare. Even as some of our business verticals, such as Railways, Hospitality saw a downturn because of the pandemic, we are working consistently towards building a solid platform again.
Zyxel has always accepted that India is a unique and diverse market, with specific requirements and demands and our strategies are attuned to these phenomena. We have a strong partner network to take our products and solutions to the end customers. We have always followed an ‘In-Country for Country’ approach when it comes to the Indian customers and our team designs solutions with India-specific pricing, and go-to-market strategies. Our aim is to enable people, enhance operational excellence, create a superlative technological presence and promote brand leadership in our core segments.
We are also at the forefront of the digitization process and are leveraging our capabilities to offer innovative smart city solutions, control room solutions for surveillance and security, and hybrid workplace solutions for the digital transformation of enterprises.
