Zebronics is a leading brand offering an extensive range of IT and gaming peripherals, audio systems, consumer electronics, lifestyle gadgets, accessories, and advanced surveillance solutions across diverse markets.
During an exclusive interaction with NCN Magazine, Mr. Vikas Sharma, National Head – Security & Surveillance Business, Zebronics, shares insights on AI-driven surveillance innovation, Make-in-India manufacturing, and growth roadmap.
What is Zebronics’ key innovation among recent launches?
One of our most unique launches is the AI Edgebox. It is designed for customers who already have an IP camera setup. By simply connecting this box, any ordinary IP camera can be converted into an AI-enabled camera. This allows users to upgrade their existing infrastructure without replacing cameras, which makes the solution highly cost-effective and practical.
What kind of AI capabilities does the AI Edgebox offer?
The AI Edgebox delivers advanced video analytics. It can detect and capture faces, analyze age groups, identify gender, and even recognize whether a person is wearing glasses. Additionally, it supports blacklist and whitelist features. If a blacklisted or unwanted individual enters the premises, the system immediately triggers alerts and pop-ups. This proactive intelligence ensures users are aware of potential threats before any incident occurs.
Is this AI solution developed and manufactured in India?
The AI Edgebox is an in-house product, fully developed and manufactured in India. We have our own factory in Chennai, where around 500 staff members work continuously across manufacturing and operations. From hardware to software, including our proprietary CMS software with integrated video analytics, everything is made within the country.
How has the Nexa series performed in the market?
The Nexa series has received a very encouraging response from the market. It is also produced at our in-house facility and reflects our focus on quality, reliability, and innovation. The positive feedback reassures us that customers trust Zebronics not only as a consumer electronics brand but also as a serious player in surveillance solutions.
What certifications does Zebronics currently hold in the surveillance segment?
We comply with all mandatory factory establishment certifications issued by the Government of India. Wherever BIS is required, we have secured Indian manufacturing BIS certifications. Recently, we also received BIS approval for our entire HD camera range. In addition, we have applied for BIS ER and STQC certifications for selected models, especially in our Wi-Fi camera category, which is already under testing. We are confident of receiving more approvals in the coming months.
What would you say are Zebronics’ key USPs in surveillance?
Our core USP is very simple: “Premium for the masses.” We focus on delivering premium-quality products with advanced features, but at price points that remain affordable for a large section of society. This approach helps us reach not only urban markets but also rural and semi-urban areas where security solutions are equally important.
What are your plans and expectations for 2026?
2026 is going to be a landmark year for Zebronics. The company’s overall turnover is currently around ₹1,800 crore, and our next target is ₹2,500 crore. Surveillance and CCTV solutions hold immense potential across India, and we aim to multiply our existing business at least four times. With affordable pricing, strong distribution, and Made-in-India products, we are confident of expanding our reach nationwide and strengthening India’s security infrastructure.
Covered By: NCN MAGAZINE / Zebronics
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