Friday, March 29, 2024
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“Women should believe in themselves, be ready to work hard and accept challenges to achieve their dreams”

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Mercury brand, focused on quality, convenience and affordability, offers a range of monitors, motherboards, mice, keyboards, speakers, power supply, computer chassis, memory and gaming devices that provide users with unique experiences and value for money. Mercury peripherals are ideal for the SOHO and diverse business environments. In an interaction with NCN Magazine, Ms. Sushmita Das, VP – Business, Mercury (a brand of Plutus Electronics) shares their brand policy, marketing strategy and future plans.  

Q. Please brief us about your role in your company and in the decision-making process.

As the Business Head – PC, my role encompasses decisions in the areas of business strategy in sales & marketing and to ensure the service support for the Mercury range of PC products.

Q. Brief us about your journey to reach your current position?

I started two decades back as a Business Development Manager handling the Mercury brand. Being an International Business MBA student, the experience in Singapore handling Mercury business across the globe was very rewarding. A lot of hard-work and meticulous detailing of reports and executing the plans were very critical as a young Business Manager. Rising to the level of Country Manager for India and then to the Product Lad for PC range of products was challenging and involved learning, unlearning and relearning to succeed. Taking some tough decisions on manpower or products was one of the most challenging tasks, but every tough situation made me a better professional and motivated me to get ready to handle tougher situations.

Q. What challenges and advantages do you face as a woman executive?

Women executives face various challenges in a corporate setup from leaning, dealing with office politics to maintaining work life balance. To ascend the corporate ladder and take on greater management responsibilities, women need a thorough understanding of how to navigate through the dynamics involved. Personally, I have had a very diverse team both at middle management and at the top management in my corporate journey and the men in my team have been extremely supportive throughout the years. Our strength being women is we have a balance of EQ & IQ, which makes us better decision makers. Being emotional may be considered weakness, but I feel that the ‘human’ side of a leader defines his/her team and their successes.

Q. Are there any hindrances for women to reach the senior decision-making position in the ICT Industry?

The stereotypes and prejudices in our industry are the main hindrances for women to reach the top management levels. The societal pressure for women to be able to balance career and primary caregiver responsibilities presents a significant challenge. The common solution – flexible work practices – becomes the career killer. Unfair salary distribution and slower promotions to higher positions are major demotivators, and this calls for fairer practices in the corporate world.

Q. What message do you want to give to the women in the executive positions and the aspiring women executives?

‘Believe in yourself and be ready to work hard to achieve your dreams’. There is no shortcut to success and do not expect special treatment simply because you are a woman. When we talk about Women Empowerment, the outlook should be that we, women, are the same as the men folk and we are ready to face the same challenges, ready to take tough decisions and follow the unpredictable paths to meet the corporate expectations.

Q. What are your future expansion plans?

Under Mercury brand, we are aiming to bring in a new range of products targeting the young and energetic while at the same time strengthening our service support for the entire product-line backed by consumer-centric and transparent processes. On the personal front, I continually study, learn and upgrade my skillsets as a senior leader and also get abreast with latest technical knowledge of AI & ML.

 

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