Whatfix’s total valuation increased 300% in 15 months since its Series C financing, following a successful Series D fundraising round in June 2021 led by SoftBank Vision Fund 2. The company has raised nearly $140 million in total. The company also acquired Nittio-Learn, a learning management system (LMS) in 2021 and enters 2022 with a strong focus on investing in additional acquisitions to strengthen its product roadmap.
Product Strengthening: With a clear product roadmap to strengthen its offerings for customers, Whatfix had introduced three new solutions to its portfolio in H2, 2021.Behavioral Analytics – This is a set of analytics tools intended to assist Product Managers & application owners in understanding how their application interacts with users. ‘User Actions’ and ‘Insights’ were launched and witnessed tremendous traction among customers in 2021.SAP on Desktop – ERPs legacy interface and complex processes can result in low data quality impacting business decisions. In-the-moment guidance from Whatfix helped enterprises reduce training and support costs on the web-apps that were extended to desktop SAP apps.
To ensure a smooth experience for both end-user and content teams, Whatfix launched automated testing of all flows, configured at the backend by content teams, which produces a report highlighting any instances where the flow is failing, the exact step behind the issue, and the actions that could be taken to fix it.
In 2021, Whatfix hosted two successful digital adoption summits with industry leaders from companies such as Accenture, Cognizant, Snap Inc. and Deloitte. The events featured more than 45 speakers and recorded over 3,000 registrations. In addition, Whatfix launched the first-of-its-kind Buyer’s Guide to Digital Adoption Platforms by Everest Group, a leading research firm. The study surveyed digital adoption platform (DAP) buyers to examine the most important capabilities of DAPs for customers, as well as the ROI generated for organizations.
To support its continued business growth, Whatfix increased its headcount by 40% in 2021 in sales and technology departments, including key leadership hires. Notably, 22-year tech-industry veteran Patrick Ashamalla joined the team as Vice President of Product Design in the US. Under his leadership, Ashamalla has built a cross-functional team consisting of UX researchers and design experts to deliver solutions across web, desktop, and mobile-native platforms, as well as established a customer engagement model that brings a persistent consumer focus to their UX solutions throughout the product lifecycle.
Continuing with its vision of providing industry and domain based solutions, Whatfix has onboarded Mr. Ajay Kumar as VP of Pre-Sales Solutions, an industry veteran with 26 years of experience across finance and business applications like ERP, EPM, SCM, HCM and CRM. Ajay will focus on establishing Whatfix’s category leadership of DAP across specific sectors and industries. The expansion of the sales and engineering teams enable Whatfix to evolve its technology excellence and customer-first focus.
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