Panasonic makes available in India its wide range of consumer electronics, home appliances like LCD & Plasma TVs, DVD players, Home Theatre Systems, Smartphones, Cameras, etc. and a wide range of system products including communication ones like Mobile Phones, High Definition Videoconferencing, Professional Audio Video products like Broadcast Cameras, Projectors and Displays, Business Solutions including Printers, Whiteboards and Security Solutions. The company currently has a workforce of about 12,500 in India. In an interview with
Vineet Mahajan, Head- Display Solutions, Panasonic India about the display market In India and company’s initiatives on this space. Excerpts of the interview:
How the large format computer display industry is evolving in the Indian market and where you place your brand in the race? How your brand is superior to others?
The market has witnessed a rapid upsurge in demand for Displays due to the changing needs of the consumers and continuously decreasing technology prices. With Indian infrastructure on an upbeat, the market for displays is poised to grow at the rate of 16 to 18% YOY. There are a lot of infrastructural developments happening in India for instance, the transportation sector (airports / railways) is getting a facelift, new cities are coming up with modern infrastructure; MNCsare setting up their bases in India. So all of these businesses, educational facilities and government institutions are becoming increasingly visual in the way they communicate with their customers, partners and employees. Because of this shift, we see a growing interest in professional displays, board rooms& digital signage solutions and video walls.
Panasonic has one of the largest range of professional display monitors ranging from 32” to 103” sizes with 28 models embracing various technologies like 3D, 4k 2k resolution, interactive, smart and wifi enabled displays. The wise array of displays caters to various applications like presentations, digital signages, broadcast, videowalls etc. to serve almost every segment of the market. We intend to further expand the line up by catering to the needs of our broad spectrum of consumers satisfying the local tastes and needs.
3D monitor is faring well in abroad but in India we are still catching on. Could you explain the reason?
3 D displays market abroad is very well accepted due the availability of 3 D content and acceptability of the prices. There, we have specific 5 D theatres which use active 3 D glasses to show 3D content. Also, the 3 D concept is widely used in medical and automobile industries. However, in India, the 3 D concept is still far behind due to high prices, lack of awareness and content.
Which new technologies are existing in the display monitor industry?
3 D monitors and 4K 2K resolution monitors are new existing technologies. 3D may serve a niche segment while we feel displays with 4K 2K resolution will become common in two years from now.
How did you see potential in CAD/CAM design, medical instrumentation and print graphics design segment?
All the above segments are niche in nature and hold a good potential for 3 D as well as 4k 2k resolution displays which can show minute details in a 3 D format.