Vertiv brings together hardware, software, analytics, and ongoing services to ensure its customers’ vital applications run continuously, perform optimally and serve their business needs. Vertiv solves the most important challenges facing today’s data centres, communication networks and commercial and industrial facilities with a portfolio of power (UPS) and IT infrastructure solutions and services that extends from the cloud to the edge of the network. Headquartered in Columbus, Ohio, USA, Vertiv employs approximately 21,000 people and does business in more than 130 countries.
Vertiv believes there is a better way to meet this accelerating demand for data — one driven by passion and innovation. As an industry expert, Vertiv collaborates with its customers to envision and build future-ready infrastructures. Vertiv leverages a portfolio of hardware, software, analytics, and services, to ensure our customers’ vital applications run continuously, perform optimally, and scale with business needs.
The key areas in which it operates are data Centres: Hyperscale/Cloud, Colocation, Enterprise and Edge, communication Networks: Macro Site, Central Office, Small Cell and Data Cente and Commercial and Industrial: Healthcare, Manufacturing, Rail/Mass Transit, Power Generation and Oil and Gas. The major customers of Vertiv are Alibaba, Alstom, America Movil, AT&T, China Mobile, Equinix, Ericsson, Reliance, Siemens, Telefonica, Tencent, Verizon and Vodafone.
Since the festive season is on a lot of companies are coming up with new innovative technologies. According to a recent ‘Festive Season Pulse 2021’ survey, 91% of the Indian consumers were planning on purchasing during the festival season. The same survey also said six out of ten people were looking to learn about new brands during the festive season. And while major metro cities are shopping hubs, Tier-2 cities are expected to be a key growth market for e-commerce platforms.
While marketers and retailers were gearing up with discounts and sale offers, one major concern for them was to ensure their critical applications were constantly connected and faced no downtime. It was imperative to put in place robust and efficient digital infrastructure to support operations round the clock. Here’s where critical power systems like uninterruptible power supplies (UPS), power distribution, DC power systems, and industrial AC and DC power systems become crucial. In terms of data centers, given the massive overload of activity on e-commerce and other app-based platforms, companies need to make sure they run continuously, and operations are uninterrupted. Businesses have to process and analyze this data in real time in order to understand consumer sentiment and tweak their offerings and services accordingly.
According to Mr. A.S. Prasad, General Manager – Integrated Rack Solutions, Vertiv India, “While shopping tendencies have increased, the likelihood of customers purchasing utility-focused goods is expected to be higher. Since the pandemic has hit, consumers’ focus shifted to need-based shopping instead of want-based, and the trend is likely to continue for some time.This enabled our customers to experience our products one-on-one and select the ones that best suit their independent requirements. We have always made sure to keep our partners and resellers continuously updated about any new products we launch, and they in turn keep our customers informed when we bring out new offerings.“