GIGABYTE offers a comprehensive product lineup that aims to “Upgrade Your Life.” With expertise encompassing consumer, business, gaming, and cloud systems. In an exclusive interview with NCN magazine, Supriya Mankame Ast. Gen. Manager, at Gigabyte Technology India Pvt. Ltd. shared the details of their product portfolio, innovations, and Gaming market in India.
GIGABYTE established its reputation as a leader in the industry with award-winning products including motherboards, graphics cards, laptops, mini PCs, monitors, and other PC components and accessories. As a perennial developer in PC and server hardware and solutions, GIGABYTE is dedicated to fostering marvelous user experiences for content creators and gamers, allowing their imagination to manifest a better life.
Kindly brief us about yourself.
Gigabyte is a prominent brand in India, particularly known for its leadership in the motherboard segment. Our product range encompasses various components including motherboards, VGA, SLG, power supplies, cabinets, and more. Recently, we introduced the Gigabit Gaming Laptop, a significant addition to our portfolio.
How do you see the changes in the Gaming Indian market?
In the laptop segment, we cater to three distinct categories. Firstly, the Gigabyte series serves as an entry-level option, suitable for multitasking and students. Secondly, we have laptops designed for serious gamers who demand high-performance machines. Lastly, our AERO series targets content creators, acknowledging the growing trend of content creation across different spheres.
How do you educate the end user?
The Indian gaming market has undergone substantial transformations. Over the past couple of years, including during the COVID-19 pandemic and its aftermath, there has been a remarkable surge in laptop usage, especially for gaming purposes.
Educating our end users is paramount, and our approach is predominantly digital. We actively engage with users through platforms like Instagram, Facebook, and YouTube. Collaborating with influencers and YouTubers also aids in spreading awareness. Offline partnerships remain integral as well. Our “Build with Gigabyte” program, for instance, encourages consumers to experience a complete Gigabyte Component PC setup, ensuring quality and performance, backed by robust customer support.
What new solutions are you planning to launch?
Looking forward, we take pride in our exclusive service setup. With 6 repair hubs and 55 collection points, all managed directly by Gigabyte, we are distinct in our commitment to service excellence. We’re dedicated to expanding this network further, with more collection and testing points on the horizon.
What is your message to our viewers?
To our viewers, we extend a message of unwavering trust in Gigabyte as a brand. We’re resolute in not disappointing our customers and strive for mutual growth and profitability. Let’s embark on this journey together.
Covered By: NCN MAGAZINE / GIGABYTE
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