Windows tablets offer consumers the power of a PC in a tablet. They are also the only tablets which allow multiple user accounts, so you don’t have to worry about your child wiping off your office email. Windows-based tablets allow multi-tasking, so you can listen to music, do social networking and download a presentation all at the same time. They come pre-installed with Microsoft Windows Home and Office 2013 and best of all, all Windows tablets are equipped with all-purpose ports that can connect to the TV via HDMI, the Internet via a dongle or a keyboard/printer/mouse/headphone via a USB port.
Since its introduction in mid-2010, the tablet category has witnessed huge growth in demand and shipments. Currently the hand-held segment leads with an impressive annual growth of 629%. Consumer usage patterns around technology are constantly evolving and what people are doing with technology today is vastly different from what we have seen a few short years ago. Given the ease with which tablets enable convergence, the popularity of this device comes as no surprise.
But what are consumers using tablets for? Top of the list is social networking and messaging. Students use the device largely for education and entertainment, while young professionals tend to use it more for connectivity. And interestingly, 20% of tablet owners use it as their computing device. That goes to show how for technology users the world of work and world of play are meshing into each other. There are now no hard lines between personal and professional activities and consumers are looking for devices that are flexible and services that follow them everywhere.
On this occasion, Bhaskar Pramanik, Chairman, Microsoft India said, “We, at Microsoft, are committed to offering consumers the best experiences. We are proud to share the availability of 20 different Windows tablets that Indian customers can choose from. Our partners and OEMs have shown a great amount of faith in the Windows OS and we thank them for that.”
A big part of using a tablet for work and play are the apps. The apps make the experience rich and useful. With Windows customers can choose from 140,000 apps in the Windows Store and over 200,000 apps in the Windows Phone Store. Our customers have already downloaded Windows and Windows Phone apps over 250,000 million times! What more, we are adding new apps every day many of which are especially for Indian customers.
Saji Kumar, Director – Product Management, Acer India, said, “We share a collaborative and deep-rooted relationship with Microsoft. Over the years we have accomplished a number of landmark design innovations, such as our Aspire P3 Ultrabook, the extraordinary Aspire R7 and also the ICONIA W4 tablet, being the most recent example of our collective achievement. The ICONIA W4, our latest Windows 8.1 powered tablet, is a pocket-sized PC. Going forward, we will continue our fruitful partnership with Microsoft in introducing devices that are smarter and even more versatile. We wish Microsoft great success in all their endeavors.”
P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India, said, “ We believe that people are looking for technology that allows them to move from work to play seamlessly. We are hopeful that these devices will bring a paradigm shift in user interface with technology and also enable companies to give employees devices they want to use while maintaining the IT security and manageability necessary for enterprise-class deployments.”
Rajiv Srivastava, vice president and general manager, Printing and Personal Systems, HP India, said, “Our working lives have transformed rapidly, making the lines between work and life increasingly blurred. At HP, we continue to evolve and deliver the technology that our customers need to maintain their busy lifestyles. The HP Omni 10 demonstrates leading innovation that defines the next-generation mobile computing and entertainment experience – this device allows customers full-fledged Windows 8.1 and MS Office 2013 experience, with the enhanced versatility of shifting seamlessly between work and play. We are happy to have partnered with Microsoft for this and wish them success.”
Vishal Sehgal, Co-Founder & Director, Lava International, said, “When it comes to technology XOLO has always been experimentative in bringing the latest and the best in smartphones & tablets. ‘XOLO Win’ Tablet, being launched today, is our first product in the series of windows based Smartphones & Tablets that are being designed for youth & working professionals. XOLO Win lets users do it all by bringing together the best of both the worlds i.e., Work & Entertainment, in a single device. We are glad to partner with Microsoft and are excited to be a part of this event today.”