TSC Auto ID Technology Co., Ltd. delivers innovative AIDC, barcode printing and RFID solutions, empowering businesses worldwide. During an exclusive interaction with NCN Magazine, Ms. Deepti Verma, Territory Sales Deputy Director – SA, TSC Auto ID Technology Co., Ltd., shares insights on AIDC solutions, RFID adoption, partner enablement, training, innovation and growth opportunities in India.
Could you tell us about TSC Auto ID’s business and your current focus in India?
TSC Auto ID Technology is focused on AIDC solutions, with a strong portfolio of barcode printers and related identification products. We are already well established in India with a strong brand presence and channel network. Our focus now is to expand our reach further by connecting with more partners and creating new business opportunities across different industry verticals.
What are your key objectives behind strengthening your partner ecosystem?
Our objective is to increase awareness of our portfolio and build stronger relationships within the industry. Our existing partners have been instrumental in our growth, but there is still a lot of potential to reach new customers and markets through system integrators and channel partners. We believe a wider partner ecosystem can create additional revenue opportunities for everyone involved.
How do you see RFID contributing to the future of AIDC?
RFID is clearly a next-generation technology with significant potential. It is already being adopted across verticals such as jewellery, warehousing, retail and many other applications. As more businesses look for automation, tracking and real-time visibility, RFID will become increasingly important. We see a strong opportunity to work with system integrators and partners to bring these solutions to a wider customer base.
How important is partner education and training for TSC Auto ID?
Training is one of our major strengths. TSC Auto ID believes in sharing knowledge with the channel rather than keeping technical and product information within the organisation. We provide sales and technical training to help partners understand our solutions better. We have also established an academy in Mumbai, where we conduct regular training programmes. This continuous learning approach helps partners improve their capabilities while creating sustainable revenue and profitability opportunities.
How is TSC Auto ID keeping pace with emerging technologies?
Innovation is at the core of TSC Auto ID. We are not simply focused on manufacturing products and selling them. We continuously develop new solutions according to changing market requirements. Our products are also evolving alongside technologies such as AI and automation, helping customers address new business and operational needs.
What differentiates TSC Auto ID’s products in the barcode printing market?
Innovation and product flexibility are key differentiators. TSC Auto ID offers printers across different resolutions and application requirements, ranging from entry-level to high-performance models. One example is our support for 300-metre ribbon capacity, compared with the traditional 74-metre ribbon commonly used in barcode printing. This can help reduce ribbon replacement frequency and improve operational efficiency. We continue to develop products that address real customer requirements.
What are your expectations for the next phase of growth?
We are very positive about the opportunities ahead. India is a large and growing market, and our solutions are relevant across multiple verticals. By strengthening our channel network, expanding training initiatives and introducing innovative AIDC and RFID solutions, we aim to create long-term value for customers and partners while continuing TSC Auto ID’s growth journey in India.
Covered By: NCN MAGAZINE / TSC Auto
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