Trend Micro held its annual regional partner conference – Partner Day 2022. This year’s event-themed “Transform Together” witnessed engaging sessions and was attended by business leaders, CEO’s, and the entire channel partner ecosystem.
In the last few years, the world has seen a revolution in market dynamics. With the uptick of SaaS adoption and subscription-based models, customers now have access to majority of the buying process. Hence, there is a need for partners to re-evaluate and redesign the way they can add value to the customer experience. Traditional partners who wish to preserve their delivery models may find it challenging to stay in business in the long run.
During the three-day event, Trend Micro focused on critical ways in which they can help partners in their transformational journeys and educated them on the importance and the need to shift from a product to a platform-based approach in cybersecurity. Customers are also becoming more aware of evolving cybersecurity vulnerabilities and are increasing their investments in order to be better equipped to deal with them. At the event, customers shared their experiences in ways that a partner ecosystem can prepare and respond to the needs of digitally evolving enterprises.
“While enterprises are going through their transformation journey, the role of service providers has changed from providing traditional services to being part of the value chain of product or solution, to boost customer experience. Service providers are the catalyst of success in this transformation. We at Trend Micro understand this and our topmost focus strategy for the year is to help our partners pivot around this digital transformation and be able to help them become more flexible and adaptable,” said Vijendra Katiyar, Country Manager, India, and SAARC, Trend Micro. “Our partners are an integral part of Trend Micro’s success, and our aim is to continue assisting them to transform their businesses and further help their customers be more resilient.”
Service providers need to take a result-oriented approach that would seek to identify and address the gap between the vendor’s perspective and the customer’s expectations. Thus, like in DevOps, service providers need to drive customer success with a shift-left approach in mind and generate value from initial steps of the buying process, so that the purchase value for the customer is maximized.
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