TP-Link, Headquartered in the United States, is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
In an interaction with NCN Magazine, Mr. Sanjay Sehgal, CEO & MD, TP-Link India, shares about their company’s product strategy, marketing strategy and future plans.
How did TP-Link fare in FY2024-25 and what new products have you launched?
FY2024-25 was a robust year for TP-Link India, marked by strong growth across both consumer and enterprise verticals. Our enterprise segment witnessed accelerated adoption of our Omada SDN (Software-Defined Networking) and VIGI Surveillance solutions across verticals like education, hospitality, BFSI, healthcare, and manufacturing.
We launched several strategic products including:
• Omada Wi-Fi 6 Access Points & Switches
• VIGI 4K & ColorPro series surveillance cameras
• Tapo Smart Home and AI-Integrated Robot Vacuums
These innovations have been instrumental in scaling both secure networking and intelligent automation.
What are the latest market and technology trends in the networking space in India?
India is seeing a significant surge in demand for:
• Cloud-managed networking (SDN) for multi-site control and remote access.
• Surveillance systems with AI capabilities for real-time insights.
• Hybrid work-ready secure networks blending VPN, firewall, and managed switches.
• Smart automation and IoT adoption in both commercial and residential sectors.
The shift towards digitally agile, remotely manageable, and security-first solutions is reshaping the networking ecosystem rapidly.
Please Elaborate on Your Focus on Enterprise Segment.
Our enterprise vertical is scaling rapidly, with Omada SDN and VIGI Security Solutions playing a pivotal role in driving digital infrastructure across industries.
For the enterprise space, our current offerings include:
• Centralized cloud-managed networks for multi-location businesses.
• VLAN, VPN, and Layer 3 switch solutions for corporate networks.
• AI-driven surveillance via VIGI’s 24×7 monitoring, intrusion detection, and smart playback.
• End-to-end integration for education campuses, hospitality chains, co-working spaces, hospitals, and factories.
We’ve established a strong footprint through Pan-India SI partnerships, channel alliances, and consistent onboarding of enterprise customers in tier-1 and emerging metro regions.
Currently, which segments TP-Link is focusing on in India?
While consumer and SOHO segments remain important, our current focus is sharply on:
• Enterprise Networking & Surveillance (Omada & VIGI)
• Education & Smart Campus Deployments
• SMBs, Hotels & Chain Retailers
• Warehousing, Logistics, and Healthcare
• Smart Home Automation (Tapo Range)
We’re committed to delivering industry-specific networking solutions that drive ROI and long-term digital readiness.
How is your Make in India program going on?
Our Make in India initiative has been a key enabler in enhancing supply efficiency and local market alignment. We’ve scaled our manufacturing and assembly in India, especially for high-demand categories like routers, switches, extenders, and now expanding to include select enterprise-grade products as well. This not only reduces lead times and costs but also strengthens our ability to serve India’s diverse market with tailored, regulatory-compliant, and faster-to-deploy solutions.
Please brief us on your supply channel system, and how you educate and motivate your partners?
Our channel ecosystem is the backbone of our success in India.
We actively engage over 5,000+ partners, resellers, and distributors with:
• Quarterly partner programs and incentives
• Joint marketing initiatives
• Priority technical support
• Certification training on enterprise offerings
• Recognition through loyalty schemes and annual awards
We believe in enabling partners as strategic allies—helping them grow with us through education, support, and shared success.
How are your new branch office in New Delhi and the service centers in Lucknow and Chandigarh doing?
The New Delhi branch office is a key part of our enterprise expansion strategy in North India. It strengthens our on-ground partner engagement, training, and pre-sales presence. The new service centers in Lucknow and Chandigarh reflect our focus on customer satisfaction and post-sales excellence, especially in high-growth regional markets. We aim to deliver faster turnaround times, on-site assistance, and localized technical expertise, which are vital for enterprise clients.
What are your plans for FY2025-26?
In FY2025-26, our focus is on:
• Scaling Omada SDN deployments across mid-to-large enterprises
• Expanding VIGI’s AI-enhanced surveillance footprint in commercial and industrial zones
• Introducing Wi-Fi 7 enterprise solutions and PoE switches
• Boosting Tapo smart home integration for hybrid residential-commercial spaces
• Strengthening Make in India operations for select enterprise-grade SKUs
• Investing in channel enablement and enterprise certifications
We’re confident of reinforcing TP-Link India’s position as a complete enterprise connectivity and security solutions provider in the evolving digital landscape.
Covered By: NCN MAGAZINE / TP-Link
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