-With the evolution of digital technology and Web3, marketers today have endless possibilities which in turn come with enormous challenges. This era of heightened exposure has also made brands vulnerable and intensified the pressure on them to provide a seamless experience to their consumers in a VUCA environment and be as transparent with them as possible. Therefore, it is imperative for marketers to adopt a new approach – Agile marketing – a tactical marketing approach, where marketing teams collectively identify high-value projects on which to focus their collective efforts.
At the Pitch CMO Summit Mumbai 2023 – we aim to understand the various aspects of Agile marketing and how it helps marketers adapt to the ever-evolving market and consumer sentiments and ensure a seamless consumer experience across the board. We also aim to understand how marketers can be more agile in their approach and how agile marketing is the need of the hour for this dynamic environment. The industry leaders who will speak:
- Sunil Kataria, Chief Executive Officer – Lifestyle Business, Raymond
- Ambareesh Murty, Co-Founder & CEO, Pepperfry
- Rasika Prashant, Co-Founder and Chief Marketing Officer, Tata Consumer Soulfull
- Aadit Palicha, Co-Founder & CEO, ZEPTO
- Amit Doshi, Chief Marketing Officer, Britannia Industries
- Gaurav Anand, Chief Digital & Marketing Officer, L’Oréal India
- Manasi Narasimhan, Vice President and Head, Marketing & Communications, South Asia, Mastercard
- Jaya Jamrani, Vice President – Marketing, Castrol India
- Dippak Khurana, Co-Founder and CEO, Vserv
- Nikhil Kumar, Vice President – India, SEA & ME, mediasmart
- Vanda Ferrao, CMO, Wow Skin Science
- Rahul Gandhi , CMO, ID Foods
- Nikhil Gulati, GM Marketing, Clovia
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