Taiwan is one of the leading bases for world class manufacturers and providers of IT products and solutions in the world. And the country is the origin for some of the most reputed brands in IT industry. Taiwan continues to be the most desired destination for those looking for profitable ventures in the domain of ICT. To connect their vibrant IT industry with the global players and further strengthen its international operations, the TAITRA (Taiwan External Trade Development Council) organized the Taiwan’s ICT Brands Media Tour 2016 for the international media representatives.
Founded in 1970 to help promote foreign trade, the TAITRA is the 
foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations and several other commercial organizations, TAITRA assists Taiwan businesses and manufacturers with reinforcing their international competitiveness and in coping with the challenges they face in foreign markets. Together with its sister organizations, Taiwan Trade Center (TTC) and Taipei World Trade Center (TWTC), TAITRA creates a wealth of trade opportunities through effective promotion strategies.
Taiwan’s ICT Brands Media Tour 2016 was an informative and insightful tour organized (from April 2 to 6) for the international media representatives to get a first-hand experience of Taiwan’s IT industry and explore the opportunities it can offer for the overseas players. NCN is one of the 19 top international media that were invited to participate in the tour.
List of International Media that joined the Taiwan’s ICT Brands Media Tour 2016 and the companies the media visited
NOTEBOOK REVIEW (US), TechwareLabs LLC (US), Futurelooks Media Inc (Canada), Communications of the Association for Computing Machinery (UK), HEXUS (UK), Computer!Totaal (Netherlands), Hardware.info (Netherlands), objetconnete (France), Telefonia y Comuncaciones (Spain), El-Elettoradio Informazioni (Italy), La Reppublica (Italy), Ecomedia (Bulgaria), Manager Magazine (Bulgaria), LAB501 (Romania), PC World magazine (Hungary), National Computrage News [NCN] (India), Philippine Daily Inquirer (Philippines), Philippine Dailay Inquirer (Philippines) and BISCOM (Indonesia).
The prominent 8 Taiwanese companies the media team visited: Acer, Edimax Technology Co Ltd, ZyXEL, Coolermaster, Mitac , Thermaltek, BenQ, Draytek.
During the tour the international media representatives had the opportunity to physically witness the latest and state-of-the art manufacturing facilities, assembly-lines, R&D, etc. The representatives were shown the latest innovations, technology and products. The tour was very educative and exciting and helped the visitors to understand the focus of Taiwanese brands and how they are different from others. There was a special conference organized by TAITRA where the top Taiwanese brands briefed about their brand focus and technology.
Acer is focusing more on IoT solutions, Gaming Monitors, laptops.
Edimax which completed 30 years in the IT industry is focusing on Smart Solutions, including IP cameras, with special focus on SME segment.
ZyXEL’s main concept is one-connect where they are focusing on one solution for all connections. They are also focusing on Smart City Solutions, Smart Home, Mobility, etc. The company is focusing both on hardware and infrastructure. They also have 4G LTE solutions for the smart homes.
CoolerMaster—wearables innovations, gaming chassis, power solutions for gaming PCs with unique designs.
Cooler Master is a Taipei-based, global computer components company with more than 20-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique, rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made and used. From our landmark release of the first ever aluminum PC case to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice and control.
Mitac is a very much technical oriented co. They are doing lot of OEM business. Very old company OEM, tablets, laptops, NAS, one of the biggest ODM.
Thermaltake is a well known brand for gaming & DIY in Case, Cooler, and PSU for years. hermaltake is focused on gaming casing, cabinets and Level 10 SPM platform. Thermaltake has launched a new brand Tt eSPORTS for esports, which is committed to bring the most personalized and the highest quality weapons for the most competitive cyber battles, and advances with the idea of products designed by gamers for gamers.
BenQ has launched new gaming Zimeu monitors, keyboard, etc. BenQ is focusing on 3 div: 1. Gaming monitors, 2. Projectors for education and home theatre, and 3. Signage solutions.
DrayTek started in 1997 has their main focus in on telecom and networking segments. with investing 45% on R&D. That shows how much they focus on innovation.
At Last
Overall the media tour was very exciting. The hosts and the brands were very cordials and they showed their forward-looking technologies to the visitors. For us, the tour is another step forward in India-Taiwan trade relations which can benefit both the countries.
