The Trade Association for Information Technology (TAIT) hosted an insightful session for its members on the dynamic world of digital marketing and how it can harnessed effectively by members to grow and expand their business. As one of India’s leading IT associations representing a vast IT ecosystem of organizations, TAIT focuses on having a pulse on the industry happenings and addresses challenges and roadblocks for members, in a timely manner.
With the rising insecurity of the ever expanding online portals like Amazon and Flipkart, who have seemingly offering direct competition to the IT retailers and distributors, the fear of ‘Digital’ as a medium has created quite a scare among the conventional businesses owners. While these business challenges are real, one cannot deny the fast expanding ‘digital first’ ecosystem that has nearly taken over every aspect of modern human lifestyle – from education, banking & finance, business, healthcare and wellness to entertainment, travel and hospitality, it is high time one faces the fears, armed with hard facts and learn key adoption techniques.
In line with the above objective, TAIT hosted Mr. Manoj Kotak, a passionate and reputed digital marketing expert, who has conducted more than 65 sessions on Digital Marketing for over 3750 attendees all across India. In addition to facilitating technology adoption for masses, Mr. Kotak has also represented the Indian IT Industry across 17 countries covering US, Latin America, Europe, Asian Countries & Saudi, as a member of a delegation of India’s largest Electronics and IT trade facilitation organisation that boasts of a consolidated export performance of US$ 200 million by all its members.
Mr. Manoj Kotak took the stage, picking up one topic after the other, transforming the fears and challenges into an adoptable solution. Speaking reassuringly to a hall packed with attentive audiences, Mr. Kotak further highlighted how digital is just a new platform for doing business, and took them through the step by step process leading to complete transformation of PUSH to Digital Marketing. He further highlighted the how the traditional way of marketing has eventually converted to digital marketing and how the invent of the mobile revolution has added to the digitisation.
Speaking to the members at the end of the session, Mr. Sameer Parekh, President, TAIT said, “We are happy to have hosted Mr. Kotak for this session and are grateful for his insightful session that has helped all members – from bigger traders and retailers to smaller business owners, System Integrators and traders, who are now equipped with knowledge and confidence to utilise Digital Marketing Weapons at minimal cost and expand their business.”
