Friday, May 24, 2024
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Synology Launches New Innovations in Data Management and Security Solutions with File Server, Data Protection, and Surveillance solution

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Synology pioneers data management with innovative solutions spanning storage, backup, collaboration, video management, and network infrastructure. With a focus on simplifying IT administration and driving digital transformation, Synology offers centralized platforms for businesses worldwide, adapting to evolving technologies and bringing new possibilities to the fore.

During an exclusive interaction with NCN Magazine, Mr. Russell Chen, Country Manager at Synology SAARC region shares insights into Synology’s versatile solutions, rapid growth in India, upcoming events, and unique selling propositions.

Kindly brief us about yourself.

At Synology, our core solutions include a versatile file server ensuring timely data access. Secondly, we prioritize data protection with paid backup and recovery options. Lastly, our surveillance solution enables monitoring via IP cameras, offering comprehensive oversight of business operations. These three pillars form the cornerstone of Synology’s offerings.

What is your main target segment?

In India, Synology has achieved dominance in the SMB market and made significant strides in the manufacturing sector. We’re expanding into media, particularly in visual effects and audio systems. Looking ahead, our focus shifts to consumer products like V-Station, with plans to ascend into enterprise-level offerings, introducing new products this year.

Do you have any upcoming events?

At Computex in Taiwan this June, Synology plans to unveil a revolutionary backup solution, promising a significant leap forward in data management technology.

What is your growth rate in India?

In India, we’re witnessing exponential growth of 20-30% annually, projecting sustained expansion for the next 3-5 years. This trajectory promises remarkable development and opportunities on a global scale.

What is your USP?

Amidst global NAS competition, Synology distinguishes itself with two primary advantages. Firstly, the seamless hardware and software integration enable users to deploy solutions without additional licensing costs. Secondly, our robust security measures, backed by dedicated research and funding initiatives, ensure a safe data environment. These factors cement Synology’s position as a market leader.

Is your solution easy to use?

Many of our Indian clients lack in-house IT support, yet they effortlessly deploy our NAS for file server and backup solutions. Our user-friendly interface, coupled with comprehensive guidelines on our website and YouTube channel, enables seamless setup and management.

Covered By: NCN MAGAZINE / Synology

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