Solitaire, backed by Supertron Electronics, delivers innovative IFPD and unified communication solutions for smarter, seamless collaboration. During an exclusive interaction with NCN Magazine, Dr. Ramya Chatterjee, CEO, Solitaire Brand Business, shares insights on AV innovation, AI-powered solutions, market growth and partnerships.
How has Solitaire evolved since the launch of its brand business?
We started our Solitaire Brand Business in 2023. After building a successful presence in the education and government segments, we are now expanding strongly into the AV and Pro-AV space. Our objective is to address real customer requirements through innovative, reliable and easy-to-use technology solutions. We see significant opportunities in meeting rooms, collaboration spaces and enterprise environments. Alongside our interactive flat panel portfolio, we are expanding our unified communication solutions across webcams, video bars and PTZ cameras to address different meeting-room requirements.
What are the key challenges Solitaire is addressing in meeting-room environments?
Meeting-room productivity is an important area for organisations today. Businesses need technology that makes communication, collaboration and decision-making simpler and more efficient. Our solutions are designed around this requirement. Our interactive flat panels are built to support collaboration and productivity, while our unified communication products help improve video meetings and communication experiences. The combination of powerful hardware, wireless collaboration and intelligent software allows users to create a more connected and productive meeting environment.
How is AI becoming an important part of Solitaire’s product strategy?
AI is becoming an important part of the technology landscape, and we are investing significantly in research and development around artificial intelligence. Our interactive flat panels come with Digital Canvas Pro, an AI-powered software platform that works as a powerful engine behind the panel. It supports different use cases across education, meeting rooms, training and development. In education, Digital Canvas Pro supports content curation, assessments and feedback, helping teachers, students, parents and administrators. We have always believed that teachers play a very important role in society, and our objective is to make their work easier through technology. AI is also deeply integrated into our camera portfolio. Our cameras support features such as gesture recognition, voice commands and intelligent tracking. When a person moves while speaking, the camera can automatically follow the user, creating a more natural and engaging communication experience.
How do you view the opportunity in India’s meeting-room and AV market?
India represents a significant opportunity for the AV industry. There are more than 1.2 million meeting rooms across the country, covering huddle spaces, small meeting rooms, large meeting rooms and boardrooms. This ecosystem is expanding as organisations increasingly invest in collaboration and communication infrastructure. The enterprise segment is therefore becoming an important growth area alongside education. For Solitaire, this creates an opportunity to introduce solutions that address different room sizes, use cases and customer requirements. We believe the meeting-room market will continue to develop as businesses focus more on collaboration and productivity.
How does Solitaire differentiate itself in the interactive flat panel and unified communication market?
The market includes large multinational companies as well as established Indian technology players. Solitaire has the advantage of being backed by Supertron, with strong financial credentials, a Pan-India presence and a robust service infrastructure. This provides us with a strong foundation to support partners and customers across different regions. Our growth has also been encouraging. Our business grew by around 301% in the year before last, followed by approximately 42% growth last year. While the interactive flat panel and unified communication market is growing at around 12%, our growth has been significantly higher than the overall market. We are also engaged in white-label services for around 30 brands in India, including several multinational companies. When our own-brand business and white-label operations are considered together, our overall business continues to grow strongly.
What role do partners play in Solitaire’s growth strategy?
Partners are at the heart of our growth strategy. Our objective is not simply to sell technology but to work closely with partners to understand customer requirements and deliver solutions that create genuine value. Our partner community can help us take these solutions to customers across education, enterprise and other growing segments. With our brand capabilities, service infrastructure and technology portfolio combined with the market reach of our partners, we can address a much larger opportunity.
What is the core message you would like to share with Solitaire’s partner community?
Solitaire essentially focuses on solving two important problems. In education, our objective is to enhance classroom learning outcomes. In meeting rooms, we provide collaboration solutions that improve the overall meeting experience and productivity. My message to our partner community is simple: let us work together, understand customer use cases and create greater value through technology. We invite our partners to join hands with us, take these solutions to valued customers and build new opportunities together. With the continued support of our partners and customers, we look forward to taking the Solitaire business to the next level.
Covered By: NCN MAGAZINE / Solitaire
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com, roy@roymediative.com, 9811346846/ 9625243429
