Wednesday, February 1, 2023

Smart Retail Solutions Ensure Business Continuity with Public Safety Measures

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The Indian retail sector has now opened successfully after a long phase of the lockdown enforced due to the pandemic, there is an urgent need for safe reopening strategies, policy framework, and implementation plan with adequate smart public safety measures. As India’s vast retail sector is slowly and surely returning back to the pre-pandemic growth rate, there is a critical need for compliance and vigil. Retailers can’t afford to lower the guard even as the latest data shows the pandemic cases are the lowest. Its time to rethink the in-store and online customer experience. As malls and stores are open across the country, retailers should keep in mind key considerations from a customer, associate, store, and operational perspective. Retail sector must prioritize the smart public safety measures while finding safe options to enhance the customer experience and engagement.

Compliance with Guidelines                                                                                                                     

In the context of the Indian retail sector, retailers and retail managers need to work on risks and challenges to ensure compliance with guidelines. There are similar worries about compliance of social distancing and density control guidelines. Social distancing plays an important role in public safety measures related to preventing the spread of the pandemic. The recommended physical distancing guideline of maintaining a distance of a meter or more (3-6 feet) is a perpetual challenge for the retail managers and retail security personnel to follow.

In addition, retail store managers also need to identify and mitigate areas where shoppers may congregate, so as to ensure safe shopping spaces. Technologies incorporating social distancing and occupancy detection can be put into places like these to assist the process.

Hikvision’s Flow Control system utilizes highly accurate people counting technology. A clear, dynamic display and real-time alerts ensure pre-defined capacity thresholds are never exceeded, even in locations with multiple entrances and exits, such as, for example, shopping malls and supermarkets. A digital sign can be integrated at entrance areas to display real-time occupancy data. It can help in letting the customers know when it is safe to enter premises. In waiting areas such as cash counters in supermarkets and indoor ATMs in malls, Hikvision’s video security solution provides the necessary features and functionalities to assist with the process of social distancing. These technologies use people counting and 3D modelling to measure the distance between people accurately.

Touch-free access control for hygienic authentication 

Retailers have to rethink traditional access control and time attendance systems such as ID card swiping, PIN codes, or fingerprint scans to ensure safety of the staff. With a touch-free access control terminals, organizations can not only eliminate the risk, but greatly enhance their daily operational efficiency. Hikvision’s MinMoe Face Recognition terminals can help in ensuring touch-free access control and time attendance for the organised retail establishments.

Hikvision has developed a Smart Retail Solution that provides comprehensive Video Security to protect staff and customers and assist loss prevention. The Smart Retail Solution features data collection and analytics for enhancing business value. Benefiting from Deep Learning Technology, three intelligent functions for retail support include people-counting to track customer traffic and volume, heat mapping to know the popularity of goods in the shopping area, and queue detection to monitor the queuing situation in real-time. 

Hikvision’s Dual-Lens People-Counting Camera provides accurate customer counting and generates customer flow trends to evaluate performance and strategic initiatives. The people counting data sets are useful for taking public safety measures in terms of Social Distancing and Crowd Flow Density.

By analyzing customer flow data, store management can optimise the allocation of the workforce to reach higher profits and ensure better customer service. Store managers can schedule staff strategically for peak and off-peak hours while ensuring compliance with norms to safeguard visitors, staff and customers.

Heat Mapping

When customers enter the store, retailers are concerned about what merchandise customers are interested in. Before that, what’s more important is how to get what route they walk and where they stop. With Hikvision’s Heat Mapping function, retailers can determine the amount of time shoppers spend in specific areas of a store, identify hot spots and dead zones, and measure the number of people who actually shop for specific products, rather than just casually walk by.

Heat Mapping is traditionally used to monitor and measure the size of target traffic in a region. It is a graphical representation of data represented by colors, and it is usually used to analyze the visit times and dwell times of customers in a specified area. The Heat Map offers customers’ preferences and insights. According to the latest best practices overcrowded areas in malls or retail stores are identified with help of Heat Mapping and get frequently sanitized.

Hikvision’s Fisheye Cameras, equipped with heat mapping function, not only capture a panoramic high-definition image, but also learn about heat conditions in different regions within a store.

Queue Detection

Hikvision’s Queue Detection function can help retailers manage checkout lines while ensuring safety and security of customers. When too many customers enter a queue, it can notify management to open a new checkout line. More specifically, these queue detection cameras monitor the queuing situation in real-time and offer a quick solution.

Hikvision Smart Retail Solution is designed to help retailers make their retail establishments safer and smarter, allowing data to support management and operations. And it will promote retailers’ technological transformation in response to increased challenges through the use of innovative retail technology to address key issues arising out of safety and security. 

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