The security and surveillance market is experiencing robust growth, driven by rising concerns over public safety, increased crime rates, and the need for advanced monitoring solutions across various sectors. With the rapid urbanization and expanding infrastructure, there has been a surge in the adoption of cutting-edge surveillance technologies, including AI-driven video analytics, facial recognition, and cloud-based security systems. Governments and businesses alike are investing heavily in upgrading their security infrastructure, particularly in smart cities, commercial spaces, and critical infrastructure.
CCTV Market in India Size, Growth Trends & Forecasts (2024 – 2029)
The Indian Railways and other transportation hubs are extensively deploying IP-based security systems, including facial recognition. The government sector’s implementation of surveillance equipment significantly contributes to the market growth. The Indian video security market is fragmented due to significant players and technological advancements.
India CCTV Market Size
• Study Period 2019 – 2029
• Base Year For Estimation 2023
• Market Size (2024) USD 3.98 Billion
• Market Size (2029) USD 10.17 Billion
• CAGR (2024 – 2029) 20.60 %
India CCTV Camera Market Analysis
The India CCTV Market size is estimated at USD 3.98 billion in 2024, and is expected to reach USD 10.17 billion by 2029, growing at a CAGR of 20.60% during the forecast period (2024-2029).
The attention to the importance of having CCTV cameras is growing as crime rates continue to remain high throughout the country. According to the city police commissioner of Delhi, in February 2022, the state reported 306,389 crime cases, up from 266,070 cases the previous year. Further, heinous crime cases in the national capital registered an almost 13% rise in the first six months of 2022 compared to last year. It reported 3,140 heinous crime cases until July 2022 compared to 2,790.
• The CCTV market has higher penetration in Tier 1 and 2 cities, which account for more than 80%. By region, the North dominates the CCTV market in India, followed by the South and West, contributing more than 55% of the market share (source: Hikvision). The major players in the Indian market are Godrej, Panasonic, Hikvision, Dahua, and others.
• The Indian Railways and the major transportation hubs in India are also deploying IP-based security techniques on a massive scale in waiting halls, reservation counters, parking areas, main entrances/exits, platforms, foot overbridges, booking offices, etc. According to the Indian Railways, the Ministry of Railways installed internet protocol (IP) based video surveillance systems (VSS) at railway stations to improve safety.
Market Trends in the India CCTV Camera Segment
This section covers the major market trends shaping the India CCTV Market according to research experts:
IP Cameras are Expected to Hold Significant Share:
• The rapid transition from analog to IP cameras has revolutionized the adoption of video surveillance solutions, including sharper, high-definition digital images and advancements in video analytics and neuro networks. As IP cameras transmit genuinely digital signals, they offer greater video detail, making them more suitable for facial recognition or detecting license plate numbers.
• For instance, in July 2022, Chinese tech behemoth Xiaomi launched its new home security camera in India, providing the Indian population with cutting-edge 360° solutions. The Xiaomi 360 Home Security Camera 1080 2i, available online and offline, is inexpensive and packed with features to create a 24-hour home security system.
• Further, the rise in production has also led to a decrease in prices and increasingly widespread adoption. With the integration of software solutions into video surveillance, it is now possible to detect unexpected and unattended objects or packages, line crossing, path tracking, etc.
• Further more, the Indian government has recently increased efforts to promote manufacturing in India. This has prompted many foreign manufacturers to consider making CCTV devices in India, with significant contributions from local component manufacturers.
Government Segment to Hold Significant Market Share
• In any criminal investigation, a CCTV is the first instrument and handy tool to crack the case. Chennai has the maximum CCTV coverage per square kilometer (657) and per 1,000 population (25.5) among the 130 cities studied worldwide. At the second spot, Hyderabad city has maximum CCTV coverage per square kilometer (480) and per 1,000 population (30.0).
• Additionally, state governments in India are increasingly implementing video surveillance equipment to improve security and safety. For instance, the Telangana government primarily focuses on enhancing street surveillance to improve Hyderabad’s safety. In August 2022, Greater Hyderabad Municipal Corporation (GHMC) approved a proposal to install 8,000 CCTV cameras across parks and slums in the city.
• The government sector is also focused on installing technologically advanced cameras for surveillance.
NCN has interacted with some of the leading players in the Security & Surveillance segment and took their opinions and outlooks regarding latest market trends, how the advancements in technology are impacting new solutions, Make in India policies, and future plans:
How brands are providing Security & Surveillance solutions for different segments
Different brands specialize in providing different types of Security & Surveillance solutions depending upon their target segments. Different solutions are designed to meet specific requirements, from basic home monitoring to complex business surveillance setups – network cameras; and dome, box, bullet, PTZ, panoramic, thermal, and specialty cameras; body-worn cameras, ANPR cameras; and so on. In this section, we know the product ranges of different brands.
Mr. Ashish P. Dhakan, MD & CEO, Prama Hikvision India Pvt. Ltd, shares, “Over the past several years, we have launched several professional and intelligent security & surveillance solutions for smart citiesy, transportation, retail, logistics, energy, and education. In addition, Hikvision is extending its business to smart home, robotics, automotive electronics, intelligent storage, fire security, infrared sensing, X-ray detection, and medical imaging to explore new channels for sustaining long-term development.”
Mr. Aditya Khemka, MD, CP PLUS (Aditya Group), comments, “Our industry-specific solutions include facial recognition, heat-mapping, people counting, and point-of-sale features for retail, showcasing our ability to meet diverse security needs. We also offer mobile NVRs, dash cameras, video door phones, Guard+ series of advanced cameras that provide full-color video feed even in the dark, body-worn cameras, ANPR cameras, and AI-based analytical solutions. CP PLUS developed a VMS-integrated software platform for managing these systems and launched EVMS Pro to enhance scalability and flexibility. Command and Control Centres (CCCs) require high-end storage solutions, leading us to develop NAS storage solutions for long recordings and videowall solutions for efficient monitoring.”
“Axis Communications provides a comprehensive range of IP-based security solutions such as network cameras; and dome, box, bullet, PTZ, panoramic, thermal, and specialty cameras that are suitable and functional across various environments and lighting conditions. Our solutions also include smart network intercoms for access control and communication, integrated access control systems with management software, door controllers, and readers as well as the network audio solutions for the purpose of security announcements and background music. Axis uses AI-based analytics such as object recognition, license plate recognition, and voice analysis for security as well as business purposes,” shares Mr. Sudhindra Holla, Director – India & SAARC, Axis Communications.
“TP-Link VIGI series is designed specifically for video surveillance and security, catering to a range of needs from small businesses to larger enterprises suitable for both home users and small to medium-sized businesses that need reliable surveillance solutions. Each solution is designed to meet specific requirements, from basic home monitoring to complex business surveillance setups. With our basic cameras also featuring the AI functions, the consumers get a good hang of the new AI world and keeping their basic needs of surveillance fulfilled,” opinion Mr. Bijoy Alaylo, VP – Distribution, TP-Link India.
The latest market and tech trends in the Security & Surveillance sector in India
The integration of Internet of Things (IoT) and AI with security systems has further revolutionized the industry, enabling real-time monitoring, predictive analytics, and remote access control. This has created a high demand for smart cameras, biometric systems, and access control solutions. Additionally, the rise of cyber threats has emphasized the importance of robust cybersecurity measures to protect sensitive data within surveillance systems.
Mr. Ashish P. Dhakan of Hikvision India., adds, “AI is accelerating the transformation of the security industry by enhancing machines’ perceptual capabilities. This is possible, thanks to the integration with visible light, audio, X-ray, infrared light, radar, and other technologies. The convergence of cloud and edge computing is driving the emergence of faster and more efficient services such as real-time, intelligent solutions, like smarter perimeter control and more convenient cloud-based security system management, empowering us with immediate analytics and better decision-making at the edge. The rapid adoption of COB (Chip-on-Board) technology is driving demand for small-pitch LEDs.”
Mr. Sudhindra Holla of Axis Communications expresses, “Key trends include AI integration for real-time analysis, facial recognition, and behavior prediction; IoT and 5G technology enhancing surveillance capabilities; and advanced features like 360-degree video capturing. The focus on smart cities is spurring investment in integrated security solutions, while there’s an increased emphasis on women’s safety and urban security. India is poised for significant advancements in surveillance technology, particularly in AI and IoT-driven systems.”
“The security and surveillance sector in India is evolving rapidly, influenced by advancements in technology, changing regulatory environments, and increasing demand for security solutions. The latest innovations and applications in this segment include: AI and Machine Learning Integration; Cloud-Based Solutions; Internet of Things (IoT); Video Analytics and Smart Monitoring; and User-Friendly Interfaces and Mobile Access,” asserts Mr. Bijoy Alaylo of TP-Link India.
“The government’s new Cyber Security Certification norms – Essential Requirements (ER) for security solutions – are a set of standards established to ensure that CCTV systems (used in both the public and private sectors) are secure. All CCTV systems procured by public and private sectors must meet these ERs, which will be validated through mandatory security testing by the STQC Directorate. This will likely reduce the presence of Chinese products, opening up opportunities for Indian manufacturers to increase their market share. With these norms in place, Indian video surveillance companies are expected to see significant growth,” asserts Mr. Sanjeev Sehgal, Founder & MD, Sparsh CCTV.
“AI-powered analytics, facial recognition technology, and deep learning algorithms are enhancing real-time threat detection and response capabilities. The integration of IoT devices ensures seamless connectivity and real-time data sharing across surveillance systems. Moreover, the adoption of edge computing is growing, enabling faster data processing at the source and reducing latency. Cybersecurity is also a critical focus, with enhanced encryption and secure data transmission becoming essential to safeguard sensitive information,” shares Mr. Yogesh Agrawal, CEO and Co-Founder, Consistent Infosystems Pvt Ltd.
“The surveillance industry has holistically grown pushing the need of advanced solutions. The latest trends include the integration of AI and ML (Artificial Intelligence and Machine Learning), 4k Video Analytics, better mobile surveillance apps for flexibility, Cloud-based solutions that are gaining traction for remote accessibility and data storage. Growing demands are also in Home Security Systems where IoT and AI have an integral role,” comments Mr. Rajesh Doshi, Co-Founder & Director, Zebronics.
How brand positioning is important to appeal to different segments
Depending upon the kind of security & surveillance products they different brands target different segments such as small projects, residential areas, offices, manufacturing plants, government establishments, metro stations, and public areas, as different segments have different types of security requirements, hence, the features and functionalities of the products also vary depending upon the segments they targets.
“Hikvision is committed to serving various industries through its cutting-edge technologies of machine perception, artificial intelligence, and big data, leading the future of AIoT providing a broad range of physical security products, covering video security, access control, and alarm systems. We also provide integrated security solutions powered by AI technology to support end-users with new applications and possibilities for safety management and business intelligence,” briefs Mr. Ashish P. Dhakan of Hikvision India.
Mr. Aditya Khemka of CP PLUS expresses, “CP PLUS offers customized solutions for corporates, public enterprises, educational institutions, governments and entire smart cities. As India’s largest manufacturer of surveillance products, CP PLUS is redefining security and electronic surveillance with the industry’s most extensive portfolio. We cater to diverse project requirements, such as Oil & Gas, Banking, Transport, Law Enforcement, Healthcare and Retail, and more developing specific products and integrated solutions for each sector.”
“While providing our CCTVs, we are currently focusing on the small projects, home projects, and small SIs & installers. We study the customer requirements and market needs thoroughly, and then design and launch new products accordingly. Be it the AI features in the 2mp range, or 2-way audio feature in the 4mp and above range, we have been innovating continuously to get the best to our partners and end-customers,” briefs Mr. Bijoy Alaylo of TP-Link India.
“Our USPs include cutting-edge technology integration, superior quality products, and exceptional customer service. We focus on delivering customized solutions that meet the specific needs of various industries, including residential, commercial, industrial, and governmental sectors. Consistent Infosystems positions itself as a leading player in providing innovative and reliable security and surveillance solutions. Our other target segments encompass smart cities, corporate offices, retail chains, educational institutions, and critical infrastructure facilities,” says Mr. Yogesh Agrawal of Consistent Infosystems.
“The three main areas that set Axis apart are proprietary ARTPEC technology, largely comprehensive offering of products and the Axis Camera Station for integrated control. Our focus areas include retail, transport, banking and financial, critical facility, pharmaceutical and education. We differentiate ourselves through a strong focus on social responsibility and cybersecurity, providing robust support and protection for customer systems. The target segments for Axis comprise are retail, banking & financial services, critical infrastructure, parking, pharmaceutical and transport segments,” explains Mr. Sudhindra Holla of Axis Communications.
“Zebronics always focuses on bridging the gap between the availability of technology and its accessibility to the consumers at large by offering affordable feature-rich products and reliable technology solutions. Our target market spans from individual households seeking home security and automation to mid-large scale businesses requiring surveillance and government deployments,” opines Mr. Rajesh Doshi, Co-Founder & Director, Zebronics.
How the growing trend of digitization is impacting the way Security & Surveillance solutions of designed and implemented
The digitization has given a big push to the growth of security & surveillance products. The integration of AI, cloud, IOT and IP technology into the CCTV products is the latest trend.
Mr. Yogesh Agrawal of Consistent Infosystems reve-als, “Driven by the digitization tend, there is a growing demand for smart surveillance solutions in urban infrastructure projects, smart cities, and commercial establishments. Cloud-based surveillance systems are gaining traction due to their scalability and remote accessibility. Additionally, there is a significant opportunity in integrating surveillance with other digital services like smart home automation, offering consumers comprehensive security solutions.”
“The digitization trends are driving innovative solutions based on smart integration, remote monitoring and smart video analytics,” briefs Mr. Ashish P. Dhakan of Hikvision India.
“The proliferation of connected devices and the advent of 5G networks are enabling more sophisticated and efficient surveillance systems. There’s potential for creating hybrid solution architectures that leverage on-premises, cloud, and edge technologies to optimize system performance and accessibility. Generative AI is expected to provide more actionable customer support. There’s also an opportunity for vendors to differentiate themselves by developing technologies that support their customers’ regulatory compliance needs, particularly in areas like AI ethics, cybersecurity, and sustainability,” explains Mr. Sudhindra Holla of Axis Communications.
Mr. Bijoy Alaylo of TP-Link India briefs, “Analytics is a feature which deals with the in-depth study of the details we can see through the Surveillance Camera. This opens up quite a big horizon for the Security and surveillance space. The integration of AI, cloud, IOT and IP technology into the CCTV products is the latest trend.”
“Digitizing security and surveillance systems opens up a world of possibilities. We can use smart technology to analyze data and spot potential threats before they happen. Plus, by connecting all these systems together, we can create a powerful network that’s always on guard. Storing information in the cloud makes everything more flexible and affordable. And because it’s all digital, we can check in on things from anywhere, anytime,” comments Mr. Rajesh Doshi of Zebronics.
The role AI and Analytics play in Security & Surveillance space
Today, AI and analytics are playing a crucial role in the security and surveillance space. AI allows cameras to understand the scenes and categorize important details in real-time, detecting, classifying, counting, and tracking objects like humans and vehicles with high accuracy.
Mr. Ashish P. Dhakan of Hikvision India., elaborates, “Advancements in large-scale AI models have improved the ability to interpret complex situations using diverse data. This progress creates possibilities for more tailored AI solutions across various sectors including manufacturing, energy, healthcare, and education. For example, Artificial Intelligence Image Signal Processing (AI-ISP) technology, revolutionizes video imaging and provides high-quality visuals through intelligent noise reduction. This enables clearer images with wide dynamic range and sharp detail even in low-light environments, reducing reliance on additional lighting and leading to more efficient situational responses. Hikvision’s AI analytics capabilities include Facial Authentication, Vehicle Identification, AcuSense Technology, Hard Hat Detection, Fall Detection, People Counting,If you’re looking to integrate AI-powered security solutions or need guidance on leveraging AI analytics for your operations, Hikvision is your go-to expert.”
Mr. Aditya Khemka of CP PLUS elaborates, “CP PLUS is the leading player in AI-powered, data-driven video analytics, helping cities meet sustainability goals while enhancing security. Our smart security solutions empower cities like Gurgaon Metropolitan and Noida Smart City, integrating IoT to improve city operations and management. Our surveillance systems, coupled with video analytics, enhance traffic management and urban mobility.”
“AI features in the TP-Link’s products enhance the ease-of-use for the general consumers, and give the power to track and integrate a lot of applications as per their usage to the high-end customers. AI enables the camera and the system to understand the movements of the objects or persons and analyze their vicinity and also saves time by intelligently segregating the visual data collected by the camera,” comments Mr. Bijoy Alaylo of TP-Link India.
Mr. Rajesh Doshi of Zebronics says, “AI has fundamentally become a game changer that has rocketed many industries including surveillance. Integration of AI has become a norm currently as it enables intelligent video analytics, real-time monitoring with better resolution facial & object detection, license plate recognition, intruder alerts and even behavioral analysis, making surveillance systems more intelligent and adaptive.”
“AI allows cameras to understand the scenes and categorize important details in real-time, detecting, classifying, counting, and tracking objects like humans and vehicles with high accuracy. These AI-powered analytics reduce the burden on human operators for data analysis and decision-making. Edge AI analytics offer more actionable insights compared to traditional motion-based analytics, significantly reducing false positives and enabling more advanced searches in video footage. AI-powered surveillance is also finding use in healthcare for patient monitoring, fall detection, and maintaining safety protocols, as well as in smart city planning, energy management in buildings, and improving service delivery across various sectors,” explains Mr. Sudhindra Holla of Axis Communications.
“AI enhances the capability of surveillance systems to identify and analyze potential threats in real-time, reducing the reliance on human monitoring. Advanced analytics provide valuable insights from surveillance data, enabling proactive security measures and predictive maintenance. Machine learning algorithms can detect unusual patterns and behaviors, ensuring a swift response to security breaches. AI-driven facial recognition and behavior analysis are particularly beneficial in high-security areas, helping to maintain a secure environment efficiently,” states Mr. Yogesh Agrawal of Consistent Infosystems.
Make in India Programs of Different Brands
Government is encouraging Make in India of all products where are so far being imported to prevent the flight of foreign exchange and also provide employment to the local citizen. Next, the new government certifications make it difficult to import security & surveillance products thus manufacturing in India a compelling factor in the coming times.
Mr. Ashish P. Dhakan of Hikvision India states “Hikvision India is committed to the ‘Make-in-India’ vision with a long term perspective. Our state-of-the-art manufacturing facility at Vasai is a living testimony of our alignment with the ‘Make-in-India’ program to transform India into a global design and manufacturing hub.”
Mr. Sanjeev Sehgal Sparsh CCTV asserts, “Indeed, we are proud to be among the first companies to receive the IoTSCS Certification for our CCTV cameras. This certification ensures that our entire product range is cyber-secure and enhances our competitive edge in both domestic and international markets. With the new norms in space, many Chinese companies would be pushed out of the market presenting a huge opportunity for Indian companies. We expect our market share to grow from the current 2% to about 5-7% within this year.”
“CP PLUS champions the ‘Made-in-Bharat’ ethos and has set up one of the largest manufacturing facilities for surveillance products. With a total capacity of more than 2.5 million units per month, this facility can be further expandable up to 5 million to cater to global security demands. The CP PLUS manufacturing facility in Kadapa, Andhra Pradesh, has been integrated with state-of-the-art equipment, multiple advanced and Fuji-made High-Speed SMT Lines, Camera assembly lines, packaging lines, MI and DVR FA lines and a myriad of testing equipment. CP PLUS is on its way to adopt further Backward Integration of all components of Cameras and Recorders by producing Housing parts, Adapters, Cables, bare PCBs, etc locally in India,” elaborates Mr. Aditya Khemka of CP PLUS.
“Committed to ‘Make in India’, Zebronics has established a robust manufacturing setup that not only diminishes the reliance on foreign supplies, but boosting local employment and the economy in the process. Moreover, our enduring partnerships with multiple Electronics Contract Manufacturers (ECMs) support the ‘AtmaNirbhar Bharat’ vision. Today, Zebronics domestically produces a significant portion of its product lineup, including Surveillance Solutions like IP cameras, Video Recorders (XVRs), and cables, keeping us in line with our tagline ‘Always Ahead’,” comments Mr. Rajesh Doshi of Zebronics.
Mr. Bijoy Alaylo of TP-Link India comments, “Currently, about 80% of our surveillance products are Made in India and our aim is to make it 100%. We periodically invite our partners to experience our manufacturing processes to know that we don’t simply assemble but we get the whole manufacturing process from the scratch to the end product done in India. Currently, we get our product made thru contract manufacturing within India but soon TP-Link will set up own manufacturing unit in India to have a complete control of the process.”
“Consistent Infosystems is proud to support the Make in India initiative with a commitment to ensure stringent quality control and faster delivery. Our future plans include expanding our manufacturing capabilities, investing in R&D to innovate new products, and collaborating with local suppliers to enhance our product portfolio further,” briefs Mr. Yogesh Agrawal of Consistent Infosystems.
What brands plan to do in future!
The security & surveillance brands should make best use of the opportunities presented by the by the increasing demand for the security & surveillance products. It is imperative that in future, owing to the risks of security breaches, brands should manufacture security products locally and phase out imports. They can also benefit by making best use of incentives and encouragement being given by the government to manufacture within India.
Mr. Sanjeev Sehgal of Sparsh CCTV, comments, “Many countries, including the UK, the US, Australia, Germany, and Russia, have already banned Chinese products in the government buildings and critical infrastructures. This opens up these markets for Indian companies. We anticipate 100% growth in volume over the next year, driven by these global opportunities.”
Mr. Ashish P. Dhakan of Hikvision India reveals, “With significant R&D initiatives and customization, Hikvision India is developing innovative solutions with its core technologies, covering multi-dimensional perception, artificial intelligence, big data, and beyond. Imaging and video related technologies remain very important for us, and we have been leading the industry in numerous areas, including high definition, and low-light imaging, as well as image defogging, smart rapid focus, and image stabilization among others.”
“As always, TP-Link will keep launching new products in the VIGI segment on regular basis. We plan to have more than 200+ SKUs in the next 6-8 months. We are committed to taking this business to the next level and give maximum benefits to our aligned partners. Recently, TP-Link took 70 partners from India to our QNCC center in Thailand so that the partners will have a touch and feel of our products. At TP-Link, we regularly showcase and update partners about our latest and upcoming products,” says Mr. Bijoy Alaylo of TP-Link India.
“Over the next two years, Consistent Infosystems plans to introduce a range of new products that leverage the latest technological advancements in AI, IoT, and cybersecurity. We are focusing on developing smart surveillance cameras, advanced video management systems, and integrated security solutions for various applications. Additionally, we aim to expand our market presence both domestically and internationally by entering new geographical regions and strengthening our distribution network. Strategic partnerships and collaborations will be key to our growth, enabling us to offer comprehensive security solutions to a broader customer base,” reveals Mr. Yogesh Agrawal of Consistent Infosystems.
Mr. Sudhindra Holla of Axis Communications reveals,“Over the next two years, Axis Communications plans to expand into high-GDP regions and T1 and T2 cities across India through strategic partnerships. We’ll focus on innovative product development, including the recently launched Axis Cloud Connect platform and upcoming AXIS Camera Station Pro, Edge, and Center. Our pipeline includes advancements in audio, intercom, thermal cameras, and enterprise IP solutions. We’re enhancing end-to-end offerings with features like visitor management and analytics, while prioritizing cybersecurity. To support these initiatives, we’re growing our partner ecosystem and leveraging our new and the only Axis Experience Centre (AEC) in India located in Bangalore.”
In a nutshell
The Security & Surveillance sector in India is experiencing rapid growth, driven by urbanization, rising crime rates, and widespread adoption of electronic security solutions. The implementation of surveillance equipment in the government sector is set to contribute significantly to the market growth. The current market size of the Security & Surveillance solutions is USD 3.98 Billion (2024) and it is expected to growth to USD 10.17 Billion by 2029, at a CAGR of 20.60% (2024 – 2029). Next, government wants more Make in India companies to lead this growth. Govt is imposing several certifications so that the surveillance products are safe and do not leak the information to unauthorized entities. For manufacturers, brands and partners, this is the time to make best use of the opportunities.
Covered By: NCN MAGAZINE / Security
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