Retail in India is one of the pillars of its economic growth contributing approximately 14-15% to India GDP. Vendors & distributors in India aware of the potential of this market have always been keen and have been coming up with new strategies to tap this market. Rashi Peripherals Pvt. Ltd one of India’s largest and fastest growing distributors has been forever known for its unique marketing strategies and has come up with yet another program to increase its focus in Retail space.
Lenovo being the focused brand Rashi has devised a program to concentrate on Lenovo exclusive stores also known as LES partners. Rashi aims at taping around 150-180 LES partners across India through this program awarding LES partners with surprise gifts on target completion. “We are an integral part of Lenovo SMB’s growth story in India, and we are committed to Lenovo to play a significant role in Think Product distribution to various Lenovo T3 partners as per Lenovo classification.
Our Focus on Think Business with LES partners is part of this initiative and we could be at best since we are known for our unique marketing strategies” – Clifferd Anil Vas, Lenovo Business Manager, Rashi Peripherals Pvt. Ltd “Lenovo is innovating to lead in the PC+ era through a broad portfolio of sleeker and smarter devices. Partners such as Rashi Peripherals have played a significant role in reinforcing our reach across the length and breadth of the country. We have partnered with Rashi for about 5 years now. Rashi’s programmes and schemes motivate close to 180 partners across India. We are both well aligned to deliver growth YOY and we believe that PC+ is the way to go.”- Shailendra Katyal- Director, HSB, Lenovo India.