Quick Heal Technologies Pvt. Ltd. has tied up with IPL broadcaster SET MAX. Quick Heal Logo will be reflected in all the replays of the alternative innings throughout the matches.The association with Set Max is to harness the magnitude of Cricket as a sport in India. Cricket being the mainstay of entertainment in India is an important move to have the brand associated.
Commenting on this development, Kailash Katkar, Founder and CEO, Quick Heal said, “Set Max is broadcasting-IPL, the foremost event property in India. Our logo reflecting in the innings will strengthen our brand value and recognition. The vivacity of this platform brings together the country without any regional or demographic division”.
Sanjay Katkar, Founder and CTO, Quick Heal said, “From the marketing perspective, in India, Cricket is the only sport which is widely followed and gives a deeper reach. This association from the tactical perspective will help us spear markets and will create wider brand awareness”.
The logo will be reflected from April 16, 2014 to June 1, 2014 in the alternative innings of the matches. A total of 60 matches will be played over a period of seven weeks, at prominent venues across the country. The tournament will feature the world’s eminent cricketers with the presence of Quick Heal logo.