In an interaction with NCN, Mr. Vinay Shetty, Regional Director, Component Business, ASUS (India & South Asia), shares about their brand’s policy, product range and future plans.
ASUS is a global company known for the world’s best motherboards, PCs, monitors, graphics cards, and routers. Along with an expanding range of superior gaming, content-creation, and AIoT solutions, ASUS leads the industry through cutting-edge design and innovations made to create the ubiquitous, intelligent, heartfelt, and joyful smart life for everyone.
Q. What are the changing trends that you have seen in this segment?
There was a time when consumers wanted a desktop experience to suit all purposes. However, in the last few years, we have seen a change where customers want a desktop experience that is suited to their primary objective. For instance, a customer looking to game on the computer will look for hardware that gives them an edge over others. Content professionals or office users want to complete tasks quickly and efficiently. This is where ASUS and their specific sub-brands come into the picture. If you want the best-of-the-best gaming experience, go with our ROG line of products. You want the best but at an affordable price, our TUF range has got you covered. If you’re a content creator that edits photos and videos, there’s the ProArt range for you.
Q. How did the PC and PC component market doing at present?
A lot of industries slowed down in the last couple of years but the PC industry was spared, as working and learning from home fuelled the demand. This consistent demand allowed the PC sales to maintain the momentum and now as things have opened up, we still see a considerable demand for PC components. The use case is different compared to the pre and post-pandemic lockdown requirement but the demand is certainly there.
Q. How ASUS is positioned in the component segment?
The strategy is simple – we want to give the best product to our customers and that is the primary objective while strategizing our component positioning. We also receive some insights from our partners and sales team that helps us to finetune our launch calendar efficiently.
Q. What innovative technologies are you planning to come up?
Innovation is the key for any technology company and the same applies to ASUS. We have a number of innovative products in the pipeline for 2022 but if we talk about the most recent product, we just announced the XG16AHP-W portable monitorthat brings top-notch gaming performance with 144Hz refresh rate and a built-in battery for anywhere gaming.
Q. What opportunity do you see in the gaming segment?
We have been bullish on the gaming sector and it’s good to see others are realising its potential. While releasing innovative gaming products is and will be our focus, we are also looking into how the industry is moving forward with respect to esports and promising technologies like AR and VR. We feel there’s a lot of potential for every stakeholder involved that will make gaming mainstream.
Q. Describe your channel strategy and how do you motivate your partners?
A lot of our success can be attributed to our channel partners. Releasing a product is one aspect but putting those innovative products in the hands of the customers is due to our wide base of channel partners. We extend our support to them in any way we can. For instance, we conduct periodic seminars with partners to showcase and share information on our new and upcoming products. We assist them in formulating their 360-degree sales approach, including offline and online sales.
Q. What are your future plans?
While we will continue to release innovative gaming products, we are also focusing on businesses and categories that have immense potential like AIoT, servers and Mini PCs.
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com/ roy@roymediative.com, 9811346846/9625243429.
