Samsung Electronics Co. Ltd has reiterated its commitment to the enterprise and SMBs with its foray into the A3 multifunction printer segment in India. Designed specifically to meet the needs of enterprise and SMBs, the MultiXpress K2200 series comes fully loaded with features such as ergonomic design, compact size, advanced controls, high reliability, duplex printing and ease of operation.
With this new series, the company is bullish about strengthening its position in these sectors and has developed an aggressive go-to-market strategy for tapping the market across top cities in the country. With the entry into the A3 printer segment, Samsung enterprise business aims to contribute to 10% of Samsung India’s total turnover over the next few years.
“As enterprises rapidly expand their businesses, we want to empower them with innovative technology that helps them to evolve and grow their business with a competitive edge. We today offer a suite of innovative, high-quality and reliable smart enterprise devices and solutions that address all business needs across education, healthcare, hospitality, retail and financial sectors.
Our entry into the A3 printer category is a confirmation of our commitment to offer new dimensions in printing solutions to both enterprise and SMBs,” said Sameer Garde, Sr. Vice President, Enterprise Business Team, Samsung India Electronics.