“We understand security needs of every single business vertical”

“We understand security needs of every single business vertical”


adityainfotech_aditya-khemkaAditya Infotech Limited has the unique distinction of securing more than a million locations across a wide spectrum of varied industries, government establishments, retail chains, educational institutions, financial institutions, public spaces and infrastructure projects. In an interaction with Aditya Khemka, CEO & Director, Aditya Infotech Ltd. about the scenario of Indian surveillance market and company’s initiative in this space.

What kind of trends are you witnessing in the Indian surveillance market?
The security surveillance has become a major concern for SMEs, shops, residential complexes, and large companies. The government, in general, has been the biggest segment in terms of volume demand. PSUs are also a major vertical with significant demand. In the last few years, technological advancement in video surveillance has helped in shaping the industry. Consistent with the on-going demand from heightened security needs, the video security market continues to experience a technology transition from relatively passive analogue CCTV video systems to more sophisticated network-based IP video solutions that include integrated analytics. In sync with global market trends, we foresee that IP technology, integrated solutions, and cloud storage may drive the future markets driven by continuous technological enhancements, such as Storage Area Network (IP SAN) for storage, scalability, video analytics, face recognition and so on.

What is the state of the Indian surveillance market compared to the other APAC countries in terms of penetration of technology and its usage?
The market for video surveillance has registered a significant progress in Asia-Pacific as its applications have widened over the years. Technological advances have enabled the use of video surveillance at reduced costs and with minimum infrastructure requirement. Growing awareness regarding the need for electronic surveillance, coupled with rising utilization of cloud services is expected to fuel the demand. With the rise in crime rate in Asia-Pacific countries, surveillance solutions have changed the security conditions remarkably. Central and state governments have stepped up efforts and investments in the area, encouraging innovations. The availability of new megapixel solutions has also greatly contributed to the growth of the market. Globally, Cloud-based video surveillance has been attracting a large number of suppliers owing to improvements in network bandwidth and decline in prices. In India, government and private companies now prefer to install IP surveillance solutions. The security surveillance sector is now catching up fast with other APAC countries. A new product is unveiled in India along with other countries. Industry is craving for technologically advanced products and solutions. The significant shift is noticed as most industry and home segment are preferring solution rather than products. The home segment is also catching up the trend and adopting integrated and cloud based solutions.

What are the core areas in the Surveillance space you would like to focus?
In the past, our focus has been on the expansion of our product base to virtually all sectors of the Indian economy, including private and Government organization, which mainly drive the Indian Market. We have expanded significantly in Retail, real estate, BFSI, Transportation, Airports, education among others. As of now we will continue to expand in all our core sectors as well as plan our expansion in other sectors, government organizations, highways, infrastructure, city surveillance, and so on.

Out of your extensive security and surveillance portfolio, which products are contributing maximum to Aditya Infotech’s growth?
IP based enterprise and home solutions are the most significant contributor and they are playing a major role in Aditya’s growth. We are positive about recent introductions. We have introduced CP PLUS 3i Home Solution – a complete integrated, innovative, and interactive solution for residential areas. This is one stop one-in-all solution. The second product in line is CP PLUS InstaLive, a plug n play Wi-Fi home kit, which instantly operates and is an ideal solution for smart home video surveillance.

How are you bringing value to the distribution of security equipment? Any specific reason?
To expand, grow and maintain high customer satisfaction index, the business has to understand and be sensitive to the end customers’ customized needs, continuously update them the new and innovative products. Along with this, we need to understand their post-sale needs.  We understand that the security needs of every single business vertical are different, with challenges that are unique to the particular business unit or region. These challenges need to be met with solutions that have been tailored to suit the needs, environment and surely, the budgets.

What are the upcoming technology trends in the surveillance business?
Upcoming technology trends are aimed at more specific products for customer needs.The major future trends in the security surveillance industry are integrated and Cloud based solutions. An integrated solution is built up of several individual sub systems, which work in syncand offer more functionality than each one working separately. The Cloud-based software is offered as a service over the Internet. In the realm of video surveillance, a cloud-based system might provide video management software (VMS) and enable access to video views from any of the company’s IP cameras, all connected securely to the system via Internet. Video storage is another cloud-based service useful to the surveillance industry.

How do you forecast security market in coming years?
The features such as HD resolution, remote and wireless accessibility from anywhere, Business Intelligence that can be integrated with the video images, IP and physical access control, email and sms notification and alerts are some common features, which are getting popular in India. These along with network infrastructure improvement will play a major role in future.

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