HCP Market in India has an improved Performance of 103.5% YoY Growth...

HCP Market in India has an improved Performance of 103.5% YoY Growth in 2Q21

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HP, Epson , Canon scored first, second and third positions with a market share of 36.3%, 29.2% and 22.6% respectively

Chip shortages, rising component prices, and increased fuel and transportation costs will continue to impact the supply of printers

 

India’s hardcopy peripherals (HCP) market registered a shipment of 0.7 million units in 2Q21 (Apr-Jun), declining by 24.1% quarter-over-quarter (QoQ). However, from a year-over-year (YoY) perspective, the market posted a growth of 103.5% in the Apr-Jun quarter, according to the IDC Worldwide Quarterly Hardcopy Peripherals Tracker, 2Q21 release. However, this highest-ever recorded growth rate is accounted for by the extremely shallow base last year in Q2, due to the country-wide lockdown.

This is primarily due to the closure of schools and colleges and forcing them to continue virtual classes. However, this demand could not be fully fulfilled because of the disruption in the local supply chain due to lockdown in multiple states owing to the second COVID-19 wave. In addition, the chip shortage issue has also been plaguing the industry, already resulting in brands struggling to stabilize the supply of in-demand ink tank printers specifically.

The inkjet segment noted a YoY growth of 71.9%, accounted partly by the low shipment units in 2Q20 and partly by the continued demand from the home segment in 2Q21. As The laser printers segment (including copiers) recorded a YoY growth of 175.1% on the back of a strong showing of Laser Printers (excluding copiers) since SOHOs (small ofiices, home offices), SMBs, and few medium-sized corporates did not shut down operations completely during the second wave, unlike last year. The Laser Copier segment observed a minor YoY growth of 27.8% as most enterprises extended work-from-home for their employees during the second wave.

As per Bani Johri , Market Analysts at IDC,  the Laser A4 multifunction printer segment recorded its highest market share till date at 66.7% market share like HP, it resulted from strategic decisions to pull certain 12A toner-based printers out of the market. Within the Laser Copier segment, certain brands performed very well in the color category, thus bringing up the overall market share of the color category in Laser Copiers to 15.2%, being highest till-date

HP Inc. (excluding Samsung) maintained its leadership in the overall HCP market with a share of 36.3% and a YoY growth of 148.3% in shipment. The growth was led by the laser A4 Printer segment, wherein HP grew by 396.9% YoY, maintaining a market share of 57.5%, like the previous quarter. The exponential growth follows the acute supply shortage HP faced in 2Q20. In the inkjet segment, HP grew by 47.4% YoY, primarily on the back of its ink cartridge shipment as HP’s ink tank supply was disrupted through 2Q21.

Epson occupied the second position in the overall HCP market with a market share of 29.2% while registering a YoY growth of 103.8%. In the inkjet segment, it maintained its top position in the market with a share of 47.0%. The fact that Epson did not face a major supply shortage of its fast-moving models through the quarter contributed to their growth.

Canon recorded a YoY growth of 79.9% and occupied third position in the overall India HCP market, capturing a unit market share of 22.6%. In the inkjet segment, Canon observed a YoY growth of 64.1% on the back of its ink cartridge segment, even though it struggled with the supply shortage of certain ink tank models. In the laser segment (including laser copiers) Canon maintained its second position with a market share of 25.0% while struggling with the supply of its highest selling models. In the laser copier segment, Canon grew by 43.2% YoY and continued to lead the copier segment with a 35.8% market share.

Various constraints such as chip shortages, rising component prices, and increased fuel and transportation costs will continue to impact the supply of printers. However, we can expect continued demand for ink tank printers from consumer segment as virtual classes continues for most students. The third wave and staff vaccination are some of the factors in which the enterprise demand is dependent.