NETGEAR, a global leader in networking solutions, is transforming the industry. In an exclusive interview with NCN Magazine, Mr. Richard Jonker, Vice President of Commercial Business Development for NETGEAR shares insights on the transformative impact of AV over IP technology and market trends.
How is NETGEAR shaping the future of AV over IP?
NETGEAR is at the forefront of the AV over IP trend, revolutionizing audio and video signal management. At Infocomm Mumbai, it’s clear that AV over IP solutions are dominating, with numerous exhibitors showcasing their applications for microphones, cameras, and large-format displays. As the only company globally that specializes in the comprehensive network infrastructure for these installations, NETGEAR partners with over 300 AV manufacturers, simplifying the deployment process. Our unique ProAV Design service ensures tailored network solutions, guiding clients from initial design to installation and post-sales support. With dedicated support across India, we’re here to enhance your AV over IP experience.
What is your view on the AV market’s growth in India?
The global AV market is experiencing a robust growth rate of approximately 6% year-on-year, with the Indian market outpacing this trend. Following the COVID rebound, AV over IP solutions have gained immense popularity, especially in commercial spaces with numerous conference room deployments. At Infocomm, the largest booths highlight cutting-edge conference room technologies, featuring advanced microphones, speakers, and auto-tracking cameras—all integrated into a seamless AV over IP network. Recognizing the rapid growth in India, the Middle East, and Southeast Asia, NETGEAR is making significant investments in these regions. We emphasize the importance of training integrators on the technology and essential questioning techniques, ensuring predictable and reliable outcomes for AV over IP projects. This commitment fosters collaboration and drives success in these thriving markets.
Could you provide an overview of your business?
At this event, we’re excited to showcase our diverse product lines for Planet IT and Planet Audio Video. Our IT portfolio features cutting-edge solutions, including IT and Ethernet switching, networking, and Wi-Fi access points, with Wi-Fi 6 technology available now and Wi-Fi 7 launching soon in India. NETGEAR emphasizes ease of use and seamless deployment while providing enterprise-level features.
Our products are widely used in small businesses, commercial enterprises, and especially in the education sector. For large Wi-Fi deployments, we offer comprehensive design services, including heat mapping to ensure optimal network performance. We promise to guarantee functionality before we leave, combining presales, installation, and post-sale support for a smooth experience. With significant investments in our rapidly growing team, we are dedicated to enhancing our presence across India.
What message would you like to share with your viewers and partners?
I emphasize three key messages: training, training, training. Visit netgear.academy for online courses, or connect with our ProAV team to learn about AV over IP. Understanding network design is essential for selling AV solutions now and in the future, and we’re here to support you every step of the way.
Covered By: NCN MAGAZINE / NETGEAR
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