neoteric infomatique ltd has kick started ‘Xperience Live’- a hand on promotion activity enabling brand positioning and awareness. It is a live demo activity that provides hands on experience of the products to the target audience, leading to overall increase in footfalls and an incremental sale which is a great channel partner value add.
Through Xperience Live, the objective is to create awareness about the products & solutions. This activity is a WIN-WIN-WIN – since brand gets visibility, channel partners get customers attention and customers get an insight into the USP of the product and can take relevant purchase decision. Here the promotion is outside partner store generating more interest and therefore visibility for the product and the channel partner
In the month of May Xperience Live was conducted in 3 locations of Mumbai; CBD Belapur on 2nd May , Thane on 10th- 11th May and Vasai on 24th May,2014 respectively for promotion of specific SKUs from leading brands like BenQ, Emerson, Lenovo, LG, NEC, One for all and Umax.
Hari Nair- ZM WEST-I stated, “To increase sales, attract new customers, and retain current customers, many retail stores implement various sales promotion techniques. Hands on experience and sales promotions have proven effective at increasing the overall bottom line in many retail stores. Understanding and effectively tracking such campaigns are essential to increase the visibility of the brands and in return boost sales.”
He further added “With this campaign we will generate awareness of the product amongst the end customer community besides strengthening channel partner relations. We are looking forward to organizing more such events.” Xperience Live is a brand property of neoteric; it has garnered popularity because of relationship and engagement value it offers.
