Mitashi GameIn announced the launch of GameIn ThunderBolt series Android based gaming consoles in India – ThunderBolt, ThunderBolt 2 & Thunder Plus. They are designed to serve as gaming devices with different screen sizes and specs with a zingy playful feel for the younger generation. The ThunderBolt series gaming consoles are pre-loaded with EA & Disney games worth over Rs.1000. The Pre-loaded games are not only to create a value added advantage to the consumers, but also depict the gaming capabilities of the machine. With these gaming consoles, youngsters can now play and enjoy their favorite movies and songs, click pictures, and share them, browse internet, be active on social media; this of course, apart from getting engaged in unlimited gaming options at little or no recurring cost of buying gaming software.
With PlayStation 2 having gone out of manufacturing and PSP steadily losing its consumer base to android devices; also with Nintendo Wii and DS models not available in the country, the only gaming options youngsters have starts at a high price bracket of 15000 onwards and this too with recurring cost of software games that the consumer has to buy for playing each and every game.
On the launch of GameIn ThunderBolt, an excited AdnanChara, Vice President – Gaming, Toys & Telecom for Mitashi said, “GameIn ThunderBolt will create a new era of gaming and entertainment for the Indian sub-continent to start with. Exclusive gaming content from EA and Disney on these affordable android based devices will have the younger generation go on a never ending gaming and entertainment ride. Mitashi GameIn ThunderBolt comes as a relief to an entertainment hungry, yet tech savvy young audience who is already used to android as a platform through Smart Phones and tablets available to them when their elders are not using them. More than anything else, ThunderBolt consoles bring the unique joy of touch and button mashing together on the same gaming device.We are unleashing a comprehensive promotional campaign “Have You Started Thundering ?” to create consumer traction and our strong presence in toys, gaming and telecom channels will be fully utilized for a nationwide reach.”