Thursday, December 8, 2022

Memory King Kingston Strengthens its Gaming LineUp

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Nathan Su, Flash Memory Sales Director, APAC Region, Kingston
Nathan Su, Flash Memory Sales Director,
APAC Region, Kingston

HyperX, a division of Kingston, recently announced the launch of HyperX Impact memory for gamers and enthusiasts who want to upgrade and boost performance in their laptops and small form factor PCs. HyperX Impact replaces the current SO-DIMM offerings under Genesis, PnP and LoVo into one family.

The Gaming Experience is Closely Dependent on Memory Products and Hence Is an Opportunity
As confirmed by both, Ann Bai and Nathan Su, Kingston is now more focused on the gaming segment in India and will be introducing exciting products soon.
Kingston’s wide and varied product portfolio includes ValueRAMs, Server RAMs, Solid-State Drives, High speed USB Flash Drives, Secure USB Flash Drives, SD Cards, MicroSD Cards, CompactFlash Cards, Wireless Card Readers, Embedded Storage and many more. With plans to get stronger in the gaming segment, Ann Bai, DRAM Sales Director, APAC Region, Kingston, commented, “In fact many people started asking us why do not you come up with products other than direct memory? Then we came up with many crazy ideas and saw that the gaming products are closely associated with memory. This is how we got into gaming products. We are a 27 year old company with distinguished performance and have the knowledge and products to be able to compete better in the market. What we try to do is to align all the high-performance products, including high-speed DDR3 memory, SSDs, USB Flash drives, and headsets, into the division of HyperX. We have showcased the DDR4 technology at a global platform and will be coming up with products with higher speeds. Right now the highest frequency we offer is 2800 MHz and enthusiasts have used it to overclock and create a world record”

HyperX Impact achieved a world record for the fastest SO-DIMM frequency running at 2666MHz. It is available in frequencies ranging from 1600MHz to an industry-fastest 2400MHz in capacities of 4GB and 8GB single modules and 8GB to16GB kits of 2. Voltages start at 1.35V and upgrading is effortless as Plug and Play (PnP) functionality is designed into every module to automatically overclock within the system speed allowance without manual tuning. HyperX Impact can also be used to upgrade small form factor systems such as the Gigabyte BRIX, Intel NUC and ZOTAC ZBOX.

“We have a configuration website online where our customers can also engage in Q&A session. We are having high expectations from the gaming products,” adds Ann Bai.HyperX is a combination of High speed and High capacity including DDR3 memory, SSDs, USB Flash drives and Headsets. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 20 teams globally and is the main sponsor of Intel Extreme Masters.

Kingston’s Broader Future Plans
Regarding Flash product market and future plans, Nathan Su, Sales Director–Flash Memory, Kingston says, “We are strong in Flash and India is a big market for us. We has strong plans to cater to a broader customer base and to get newer products that will add value to the users. Our M.2 SATA drives are the latest offering and our high capacity SSDs are being adopted by OEMs like ASUS.We have observed the need for wireless transfer for data and have recently introduced the MobileLite Wireless for the same. I am sure the Indian audience will appreciate the newer and faster products that we have in store for them.”
Combining one of the most extensive and stringent testing processes in the memory industry, an exceptional free tech support center and a consistent roll-out of innovative technologies, Kingston Technology has continually set industry standards of quality and reliability throughout its history.
Reliability is the cornerstone of the Kingston product strategy. It has played a key role in maintaining the long-term relationships developed over the years with customers. Kingston remains committed to exceeding industry standards with every new development while maintaining the signature reliability of its products.

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