Lapcare is a distinguished National Consumer Electronics Brand, catering to your tech needs across five core areas: Computer Peripherals, IT Spares, Sound Systems, Mobility Accessories, and Networking Equipment. During an exclusive interaction with NCN Magazine, Mr. Atul Gupta, Managing Director, Rx Infotech Pvt Ltd (the owner of Lapcare brand), shares insights into the Lapcare’s journey, strategies, commitment to innovation, customer-centric approach, and distribution network.
Could you walk us through Lapcare’s journey and key milestones?
Lapcare began its journey over two decades ago with a clear focus on providing reliable IT accessories and peripherals for Indian consumers. Over the years, we have built a strong portfolio of 750+ products across categories such as laptop accessories, PC peripherals, mobility solutions, and lifestyle gadgets. Key milestones include the expansion of our distribution network to over 36,000 retailers, achieving presence in 28 states, and serving more than 27 crore satisfied customers. Lapcare has consistently evolved with changing technology needs, earning a reputation as one of India’s most trusted IT brands.
What core vision has guided Lapcare since its inception?
Our vision has always been ‘Affordable Innovation with Trust.’ Lapcare was founded with the aim of bridging the gap between affordability and quality. We believe technology should be accessible to every consumer without compromise on performance, reliability, or safety. This guiding principle has enabled us to deliver products that add real value to everyday digital lifestyles.
What sets Lapcare apart from global competitors?
While affordability and compatibility are key strengths, what truly sets Lapcare apart is our deep understanding of the Indian consumer. Unlike many global competitors, we design and position our products keeping in mind local usage patterns, service requirements, and affordability levels. Our wide compatibility across leading laptop and PC brands, backed by strong after-sales support and extended warranty programs, ensures we deliver more than just products—we deliver peace of mind.
How has Lapcare positioned itself in the Indian market?
Lapcare is positioned as a value-driven, customer-centric brand that provides international-quality IT accessories at prices tailored for the Indian market. With a strong distribution ecosystem and service support spanning Tier 1 to Tier 3 cities, we have become a household name for laptop batteries, adapters, peripherals, and now lifestyle products. Our market positioning reflects reliability, affordability, and accessibility for all segments of consumers—from students to professionals and enterprises.
How does Lapcare ensure consistent quality and service across its distribution network?
At Lapcare, quality and consistency are maintained through a robust three-tier approach. First, every product undergoes rigorous quality control checks to ensure it meets the highest standards before reaching the market. Second, the company offers strong pan-India service support through a network of over 100 service centers, ensuring reliable and timely after-sales assistance to customers across the country. Third, RX Infotech focuses on empowering its dealer network by providing regular training, marketing support, and transparent business policies, which enhances dealer capabilities and builds long-term trust and strong relationships throughout the supply chain.
What steps is Lapcare taking to build and strengthen customer trust?
Trust has been the cornerstone of Lapcare’s remarkable growth journey. The brand reinforces this trust by offering industry-leading warranties, often extended up to two years, reflecting confidence in product quality. A responsive customercare system ensures quick resolution of issues, enhancing customer satisfaction. To combat counterfeiting and protect consumers, Lapcare ensures product authenticity through unique verification codes and secure packaging. Additionally, the brand actively runs awareness campaigns to educate customers on safe usage practices and how to identify genuine products.
How do you approach innovation, and what can we expect next on your product roadmap?
Lapcare drives innovation through a customer-centric design approach, closely listening to the evolving needs of students, professionals, gamers, and enterprises. Our innovation roadmap focuses on expanding our smart lifestyle portfolio, including wearables, TWS, and speakers, while also introducing eco-friendly accessories with sustainable packaging. We are enhancing our IoT-based solutions to enable seamless digital living and prioritizing ergonomic, productivity-driven products like advanced docking stations, monitors, and input devices. At Lapcare, our goal is not just to keep up with technological advancements but to make them affordable, reliable, and accessible.
Covered By: NCN MAGAZINE / Lapcare
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