Kingston Technology has initiated its multi-city campaign starting with Mumbai to showcase powers of superhero, REX. As a goodwill gesture, over a period of two days, Kingston REX will visits more than 200 select retail shops at Lamington road, Mumbai.
He will interact with customers buying Kingston products and lucky customers will get a chance to win free movie tickets on-the-spot. They also get a chance to have their photos clicked with the superhero. As per REX’s road plan, he will be in New Delhi in the coming week. REX has been transforming over the years and is now a renowned symbol of the world’s independent memory leader. Kingston has now has upgraded his superpowers with HyperX RAM, USB 3.0, Branded RAM and Solid State Drives (SSDs).
Speaking at the event, Vishal Parekh, Marketing Director – India, Kingston Technology said, “Mumbai customers are quite excited to see REX and we are elated to continue creating happy memories for them. This campaign is not only an innovative promotion activity but also a good way to strengthen trade relations for Kingston as a brand.” Kingston Technology is the leader manufacturer of memory modules and also has a vast portfolio of storage products with best-in-class quality. The company has been a trendsetter with the out-of-the-box promotions done over the years and this concept is set for yet another benchmark.