As the world fast tracks into the future that’s more and more digitized, the ISODA (Infotech Software Dealers Association) Tech Summit focused on what to expect and how to be prepared. The 9th edition of the highly successful summit was held in Doha, Qatar, from January 31 – February 3. Kaspersky Lab, a global cybersecurity company, made a splash with its incisive presentation on a wide array of topics of its expertise.
The ISODA Tech Summit 2019 saw almost 100 participants from India, with a cumulative turnover of over INR 4000 crore. This summit, comprising the top players from the Indian market, was a mélange of ideas. Representing Kaspersky Lab was Mr. Anand Shringi, Channel Head – Kaspersky Lab (South Asia). He presented very interesting modules to the gathering, covering a wide area of interest. He opened with showcasing Kaspersky Lab’s varied Enterprise Portfolio that includes bestselling products in Endpoint Security, EDR, Hybrid Cloud Security, Anti APT solutions, Fraud Prevention and Training.
Mr. Shringi then went on to launch Kaspersky Lab’s revamped partner program – Kaspersky United. It is a global partner program that enables Kaspersky Lab’s partners – including resellers, service providers, and system integrators, to focus on selling the Kaspersky Lab services and products that match their own specializations. Through Kaspersky United, they receive access to education, sales and marketing tool kits and benefit from a new transparent monetary rewards scheme. The ingenious program is expected to be a game changer in the industry that is often wrought with issues of training, rewards and clarity.
Mr. Shringi closed his segment with the announcement of the Kaspersky Lab Transparency Center. Kaspersky opened its first Transparency Center in Zurich, which is a facility for trusted partners to access reviews of the company’s code, software updates and threat detection rules, along with other activities. Through the Center, Kaspersky will provide governments and partners with information on their products, its security and important documentation for external evaluation. In opening the Center, Kaspersky Lab takes the one of the biggest step by any technological company towards becoming completely transparent about its protection technologies, infrastructure and data processing practices.
Said Mr. Shringi on his participation at the ISODA Tech Summit, “ISODA is one of the most prestigious platforms in the world for our sector, and it’s an honor for us to be here with our colleagues. It’s been a very fruitful few days and we are thrilled to have contributed in our own way. With our ambitious Kaspersky United and Transparency Lab programs, we hope to create a more thriving community where knowledge and resources flow freely, alongwith bringing some much-needed transparency and faith into the sector. We truly hope we can all take it onwards and upwards from hereon!”
The ISODA Tech Summit also had business workshops and use case presentations from accomplished entrepreneurs, and offered networking opportunities, seeped deep in the rich Arab business culture. The participants, including Kaspersky Lab, returned from the summit more knowledgeable and prepared to face the ever-changing technology landscape of the world.