Irvine, an active supplier of DRAM, has successfully created its own national brand and is growing into one of the India’s prominent memory module suppliers. Irvine is one of the important laptop Accessories supplier with laptop battery, laptop charger and other accessories in their product line. In an interaction with NCN, Anjani Kumar Mishra, Chairman and CEO, share his plans and outlook for the company.
Irvine Technologies Pvt Ltd has been founded in 1999 by its Chairman and CEO, Anjani Kumar Mishra, in New Delhi. Irvine is a provider of memory modules, laptop accessories (battery, charger, keyboard, DVD writer, screens, etc), USB 3G dongles, GSM data cards & routers, barcode scanners, power banks, tablet PC, etc.
Mishra asserts, “Our designs are creative, we provide products of standard quality and our prices are competitive. Compared to good brands, our prices are competitive and our quality is sometimes better than our competitors and sometimes equal, but never below theirs.”
Irvine, an active supplier of DRAM, has successfully created its own national brand and is growing into one of the India’s prominent memory module suppliers. Irvine is one of the important laptop suppliers with laptop battery, laptop charger and other accessories in their product line. In 2007, Irvine launched Tablet PC and 3G Data Card. The firm pioneered numerous innovative products that won several awards & appreciations from different sources all over India.
Regarding expansion, Mishra explains, we have over 500 partners and major share of our business comes from North India. Right now we have 5 branch offices, in Lucknow, Ahmedabad, Mumbai, Ranchi, Patna and Dehradun, in India and we plan to expand it by adding 2 more branches in the coming months.”
During the last five years, Irvine invested heavily in R&D, which led to major improvements in their products range and architecture of their products. Irvine was the very first company in India to launch a 21.6 Mbps USB modem & a GSM based router-cum-power bank. Regarding their future plans, Mishra clarifies, “Last financial year, we grew at 48% and this year we are expecting 60% growth. Soon we are launching Beatbox, an innovative portable speaker. We will keep on adding products to our portfolio. We want to become a big company in the near future.”
Irvine constantly strives to introduce new products into the market. By carrying out a thorough market research and keeping up-to-date with the current market trends Irvine makes consistent efforts to provide best products to its consumers.
Mishra concludes, “At Irvine we understand the real need of the present customers and develop optimized versions of entire products. To effectively achieve such goals, Irvine adopts the integrated approach on product design, customer service, brand value survey and actual product experience. Market studies show that Irvine offers reliable, innovative, trendy and youthful products, fully living up to its promise.”
Irvine focuses on developing world-class designs and innovative products. They have a fully integrated R&D and product development teams that will bring products into the market in the shortest possible time once idea is conceived. Irvine implements the principle of economies-of-scale that ensures products are produced in the shortest possible time and minimum resources that will lead to competitive pricing with consistent quality. The company always fulfills its legal formalities by obtaining genuine product-related licenses.
