The India display market grew from USD 5,859.7 Million in 2025 to USD 6,115.8 Million in 2026. Looking forward, IMARC Group estimates the market to reach USD 8,611.1 Million by 2034, exhibiting a CAGR of 4.37% from 2026-2034. The market is experiencing robust growth driven by the rising demand across consumer electronics, automotive, retail and healthcare sectors. Advancements in OLED, LED, and flexible display technologies fuel innovation while smart devices and digital signage adoption boost the market demand.
The government initiatives such as “Make in India” which encourage local manufacturing and reduce dependence on imports also contributes positively to the market growth. The technology drivers include 1. Increasing investments in R&D, 2. Growing Emphasis on High-Resolution and Energy-Efficient Screens, 3. Advancements in Flexible and Foldable Displays.
Demand Trends in the India Display Market
The flat panel display segment is gaining significant traction in the Indian display market as it is being used in large numbers across the consumer electronics, automotive and healthcare sectors. Flexible panel displays are gaining popularity in the Indian market mainly due to their innovative design and versatility. Then the transparent panel displays are one of the emerging segments in the Indian display market catering to a futuristic application in retail, automotive and augmented reality. The main display types that are in demand include OLED, Quantum Dot, LED, LCD, and E-Paper. The key segments where the demand is increasing include BFSI, retail, healthcare, consumer electronics, military and defense, and automotive.
We at NCN interacted with some of the leading display brands and took their comments and insights as mentioned in the following sections.
Latest technologies and AI features trending in the display market!
Today users want higher visual quality, intelligent features, and more immersive experiences. Gamers and creators want higher refresh rates, HDR, and adaptive sync in addition to other features.
Mr. Sanjeev Mehtani, Chief Sales Officer, Acer India comments, “The display market is evolving towards higher visual quality, intelligent features, and more immersive experiences. Technologies such as OLED, QD-OLED, higher refresh rates, HDR, and adaptive sync are gaining traction, particularly among gamers and creators. AI is also becoming an important differentiator, enabling smarter multitasking, adaptive display settings, and personalized user experiences. At Acer, we see the future of displays moving towards AI-driven, immersive, and user-centric experiences, while maintaining a strong focus on eye comfort and energy efficiency.”
“The displays market is evolving around three clear priorities: more intelligent picture experiences, higher-performance panels and more versatile connectivity. AI is making displays increasingly adaptive. Features such as AI Picture Optimizer, 4K AI Upscaling Pro and Active Voice Amplifier Pro can optimise picture and sound according to content and viewing conditions. In smart displays, AI also improves content discovery and enables users to seamlessly move between work, streaming and gaming. At the same time, premium panel technologies such as QD-OLED are raising the bar for colour, contrast and response time. We are also seeing strong demand for higher resolutions, ultrawide and curved form factors, high refresh rates, glare reduction and gaming-specific technologies such as HDR10+ GAMING, NVIDIA G-SYNC compatibility and AMD FreeSync Premium. For professional users, the focus is on productivity: high-resolution screens, USB-C/Thunderbolt connectivity with laptop charging, KVM functionality, ergonomics and eye-care features. The overarching trend is clear: consumers increasingly expect one display to support work, entertainment, creativity and gaming,” shares Mr. Tarunpreet Singh, GM – B2B Channel Sales, Montor & Memory (CE), SIEL-S, Samsung Electronics.
Ms. Supriya Mankame, Asst. GM at Gigabyte Technology India Pvt. Ltd said, “Panel Technology, opines, “Industry is shifting from traditional LCDs to premium technologies like OLED, mini OLED. We also see a shift towards high resolution display such as 2K monitors. Coming to the AI-Driven Features, our OLED series use ‘AI OLED Care’ which is AI-based algorithm to minimize the risks of burn-in issues. To address the burn-in risks of OLED, GIGABYTE monitor comes with OLED Care of 6 main features for the purpose of protecting the panel from burn-in and extending panel longevity. The protections are fully automatic and do not require any human intervention to initialize, and these features are also tuned to be effective while being hardly noticeable therefore will not affect user experience.”
“The display market is moving very fast right now, driven mainly by two big things: next-gen panel tech and smarter AI features. On the hardware side, the latest QD-OLED panels are bringing much richer colors and deeper blacks, while Dual-Mode switching is becoming a huge trend. It gives users the flexibility to switch between ultra-crisp 4K for movies or story-rich games, and super high refresh rates for competitive gaming whenever they want. When it comes to AI, it’s not just about simple picture presets anymore. We are seeing AI act like an intuitive assistant—learning user habits, letting you tweak settings with voice or simple commands, and actively protecting OLED panels with smart sensors that know when you’ve stepped away from your desk. Our goal is to make monitors smarter and more intuitive, giving you the best possible visuals while taking great care of your eye comfort and daily workflow,” puts forward Ms. Annie Tseng, Product Manager, Display Products, MSI.
Current portfolios and target segments
Different segments demand different types of monitors. Vendors choose to provide those displays in which they are specialized and target those customer segments in which they have established presence, while also trying to expand into new categories and segments.
Mr. Tarunpreet Singh of Samsung states, “Samsung’s display portfolio in India addresses consumers, gamers, creators, enterprises, educational institutions and retail/commercial customers. Our current portfolio includes – Odyssey gaming monitors: Built for casual, enthusiast and competitive gamers, with OLED, high-refresh-rate, curved and ultrawide options. Smart Monitor series: Designed for users who want an all-in-one screen for work, streaming, cloud gaming and connected-home experiences. ViewFinity monitors: Designed for professionals, creators and hybrid workers who need accurate, high-resolution and productivity-focused displays. Business monitors: Built for enterprises and SMBs, with practical connectivity, ergonomic designs and dependable performance.
Among Samsung’s most recent global monitor innovations are the 2026 Odyssey G8 and ViewFinity S8 range. Highlights include – Odyssey G8 32-inch: The industry’s first 6K gaming monitor, offering 6K at 165Hz and Dual Mode support of up to 330Hz at 3K. Odyssey G8 27-inch: 5K at 180Hz, with Dual Mode support of up to 360Hz at QHD. Odyssey OLED G8: Available in 27-inch and 32-inch sizes, with 4K resolution, 240Hz refresh rate, QD-OLED Penta Tandem technology, Glare Free technology, USB-C charging up to 98W and DisplayPort 2.1. Odyssey OLED G7: A 32-inch 4K OLED monitor with 165Hz refresh rate, 0.03ms response time and Dual Mode up to 330Hz in FHD. ViewFinity S8: The 40-inch model offers a curved WUHD screen, 144Hz refresh rate, Thunderbolt 5 connectivity, up to 140W charging and 80Gbps data transfer. The 27-inch model brings 5K resolution and USB-C connectivity to a more accessible professional-display format. India availability, pricing and launch timelines for individual models will be announced separately.”
“GIGABYTE offers a comprehensive portfolio that caters to diverse market segments like gamers, professionals and students. We offer our range of products from Premium segments like Aorus, M series, mid segment like Aorus Elite and entry segment like G series. Our focus is on delivering high-performance, durable, and reliable displays. Gigabyte launched the new AORUS ELITE gaming monitor series at Computex 2026 under the “Enter Infinity” theme, featuring advanced Tandem WOLED and glossy Mini LED panels. Newly launched AORUS ELITE Series, features 4th-generation Tandem OLED and multi-mode 5K Mini LED technologies with enhanced visual clarity, faster response, and flexible display modes. Specific to India, we have started Make in India monitors in collaboration with local manufacturer to align with Govt. of India initiative, we have launched 25” and 22” in Indian market,” elaborates Ms. Supriya Mankame of Gigabyte.
Ms. Annie Tseng of MSI explains, “We have built a broad lineup so every user can find the right match for their desk – Gaming Series (Curved & Flat): Working closely with top panel makers like Samsung Display, we offer cutting-edge QD-OLED monitors for gamers who want top-tier color accuracy and responsiveness. To keep those screens running fresh for years, our MSI OLED Care (with new smart Care Sensors) automatically manages panel health. We also have high-refresh curved ultrawide options for total gaming immersion. PRO & Modern Series (Productivity & Workspaces): We believe everyday office monitors shouldn’t feel laggy. That’s why we’ve upgraded our mainstream PRO series to 120Hz and 144Hz refresh rates with built-in EyesErgo eye care. You get super smooth scrolling for work during the day, and a responsive screen for casual gaming in the evening. We also offer clean white designs for modern desktop aesthetics. PRO MAX Series (Creative & Mac-Friendly): Tailor-made for creators and Mac users. With our M-Mate and M-Sync software, your monitor easily syncs up brightness, volume, and Mac-calibrated P3 colors, alongside handy 3-device KVM switching. Make In India Lineup: We are deeply committed to the local market. Under the Make In India initiative, we have started local production ranging from high-end 4K 144Hz Dual-Mode and 2K 300Hz gaming models down to 24”, 22”, and 16” portable screens. More models will be joining this lineup in the second half of the year! Professional Displays: In this category, our displays offer plenty of screen space to spread out their work, our 34” ultrawide curved monitors—the PRO MP341CQ E12 and the white-chassis PRO MP341CQW E12—are ideal: 1. 34” Ultrawide (21:9) with a 1500R Curve: Gives you a wide, comfortable view that easily replaces a messy dual-monitor setup, making long spreadsheets and multitasking a breeze. 2. Smooth 120Hz Refresh Rate: Keeps page scrolling and cursor movement buttery smooth; and 3. Certified Eye Care & Ergonomics: Comes with TÜV-certified eye protection (Anti-Flicker and Less Blue Light) and VESA mount support so you can easily put it on a monitor arm.”
Mr. Gaurav Jain & Mr. Saurabh Jain, Directors at Geonix said, “Geonix has a comprehensive portfolio of monitor models ranging from 15 inches to 32 inches, with significant market acceptance across customer segments and geographies. Among our top sellers are Geonix 22” and 24” IPS Panels. Their main advantages are better color reproduction, more consistent colors across the screen, and wide viewing angles. Geonix IPS display remains visually consistent even when viewed from the side, making it particularly suitable where more than one person may be looking at the monitor. This consultative approach, supported by a diverse product portfolio and strong channel engagement, has helped propel Geonix to the forefront of the monitor market.”
Opportunities in the education space
Digitization of classrooms and technology-led learning are driving the demand for education-sector specific displays.
Mr. Sanjeev Mehtani of Acer India briefs, “The education sector presents a strong opportunity for displays as schools and institutions increasingly adopt smart classrooms and technology-led learning. Acer has a strong presence in this space, backed by its established education portfolio and understanding of institutional requirements. Our Interactive Flat Panels (IFPs) further strengthen this offer by enabling collaborative, interactive, and engaging classroom experiences. Going forward, Acer sees significant potential in expanding IFP adoption across schools, colleges, and other learning environments.”
“Education is one of the most promising opportunities for large-format and interactive displays in India. Classrooms are moving beyond one-way teaching toward more collaborative, visual and hybrid learning experiences. Samsung’s interactive display portfolio, including Flip Pro, helps educators write, annotate, share content wirelessly and bring multiple students into the learning process. It supports up to 20 simultaneous touch points, USB-C connectivity for screen mirroring, touch control and device charging, as well as AirPlay 2 and SmartView+ for wireless collaboration. The opportunity extends beyond classrooms to lecture theatres, training rooms, laboratories, libraries and campus communication. Schools and higher-education institutions are looking for solutions that integrate with learning applications, enable video collaboration and are simple for teachers to operate. This is where secure platforms, remote content management and reliable large-format displays can make a meaningful difference,” comments Mr. Tarunpreet Singh of Samsung.
Ms. Supriya Mankame of Gigabyte opines, “With the Government of India’s initiatives to promote digital classrooms, we see tremendous potential for interactive displays in the education sector. From a growth perspective, Gigabyte India would like to explore this opportunity in the near future, with a focus on developing and offering solutions under the Make in India initiative.”
Ms. Annie Tseng of MSI states, “India has a vibrant, fast-growing education space, and modern students today need displays that can keep up with both their coursework and creative ambitions. Beyond general study, coding, and hybrid lectures, we see a surging demand for visual-intensive fields like graphic design, video editing, 3D modeling, and digital content creation in higher education. To support this, our comprehensive 4K UHD lineup delivers the color accuracy and pixel-dense clarity required for detail-oriented creative projects and advanced learning. At the same time, eye care and everyday versatility remain essential. Our PRO series with TÜV-certified EyesErgo (Anti-Flicker and Less Blue Light) protects students’ eyes during long study marathons. Combined with smooth 100Hz–144Hz high refresh rates in student-friendly segments, students get crisp text readability for study, precise visual fidelity for creative coursework, and great responsiveness for entertainment after hours.”
Displays for Gaming
Gaming space is one of the fastest growing segments for displays, where high refresh rates, fast response times, adaptive sync, and high-resolution panels are the essential requirements.
Mr. Sanjeev Mehtani of Acer India reveals, “Acer’s gaming displays are designed to deliver a highly responsive and immersive gaming experience, combining high refresh rates, fast response times, adaptive sync, and high-resolution panels. Our Predator and Nitro monitor range caters to different segments, from competitive gamers seeking speed and responsiveness to enthusiasts looking for immersive visuals. Features such as HDR, advanced colour performance, curved and high-resolution displays, along with gaming-focused technologies, help Acer deliver a differentiated experience across the gaming ecosystem.”
“Samsung’s Odyssey range is built around immersive picture quality, responsiveness and choice of form factors. The range includes OLED, flat, curved and ultrawide monitors. The 2025 India Odyssey portfolio introduced the glasses-free Odyssey 3D, the Odyssey OLED G8 and the 49-inch curved Odyssey G9. The Odyssey 3D delivers glasses-free 3D gaming through eye-tracking, view-mapping and lenticular-lens technology. It also offers AI-powered 2D-to-3D video conversion, 4K resolution, a 165Hz refresh rate, 1ms response time, AMD FreeSync support, spatial audio and Edge Lighting. The Odyssey OLED G8 combines 4K QD-OLED picture quality with a 240Hz refresh rate and 0.03ms response time. It features VESA DisplayHDR True Black certification, Glare Free technology, OLED Safeguard+ with a Dynamic Cooling System, a slim metal design and Core Lighting+. For ultrawide gaming and multitasking, the 49-inch Odyssey G9 delivers Dual QHD resolution, a 1000R curve, VESA DisplayHDR 600, HDR10+ GAMING, 144Hz refresh rate, 1ms response time, AMD FreeSync Premium, Picture-by-Picture and Picture-in-Picture modes,” explains Mr. Tarunpreet Singh of Samsung.
Ms. Supriya Mankame of Gigabyte, “Gaming is a core focus for us, and our AORUS line is testament to that. Our gaming displays are packed with features designed to give players a competitive edge – Tactical Features: Brand-new tools like the Tactical HUD for anchoring critical screen zones and the Tactical Crosshair which auto-adapts color contrast for clear aiming, are exclusive to our latest AORUS Elite Series. AI OLED CARE PRO: An AI sensor-based technology that helps prevent burn-in and extends the lifespan of our OLED gaming monitors. It includes Auto Lock, Adaptive Light, and Automatic Pixel Clean features. Advanced Thermal Solutions: Given our expertise in thermal management, our gaming monitors, like the MO27U2, feature advanced cooling systems with graphene thermal films and customized heatsinks to ensure stable, long-lasting performance. High Performance: High refresh rates (up to 240Hz and beyond), ultra-fast response times (0.03ms), and KVM switches for multi-device control are standard features in our premium gaming monitors.”
“We design our gaming monitors to serve both dream setups and everyday esports warriors: MSI MEG X: Our flagship showcase, featuring next-level QD-OLED visuals with improved text clarity, anti-reflection coating, and built-in smart AI assistance (including Care Sensors) that keeps the panel running smoothly. MAG 275UPD E14 (part of our ‘Make In India’ family): A fantastic, versatile 27” monitor. Its Dual-Mode feature lets you game in crystal-clear 4K @ 144Hz for story-rich games, or jump straight into FHD @ 288Hz for fast esports titles with a simple switch. It also packs AI Navigator and full console support,” cites Ms. Annie Tseng of MSI,
Brand performance and differentiators
Different brands depend upon the key differentiators such as latest technology features, such as AI, clarity, color contrast, low latency, and so.
Mr. Tarunpreet Singh of Samsung reveals, “Over the past 12 months, Samsung has continued to strengthen its premium-display proposition through innovation across gaming, smart monitors, professional displays and commercial signage.
Our key differentiators include: 1. Leadership in advanced panel technologies such as QD-OLED; 2. A broad portfolio spanning consumer, gaming, professional and B2B requirements; 3. High-performance gaming features, including refresh rates up to 240Hz and beyond, ultra-fast response times and adaptive-sync compatibility; 4. AI-enabled smart-monitor experiences that support work, entertainment and gaming on one screen; 5. Strong productivity credentials through high resolution, USB-C/Thunderbolt connectivity, KVM switching and ergonomic design; and 6. A complete commercial-display ecosystem for education, retail, corporate and public spaces. Globally, Samsung was ranked No. 1 in OLED gaming monitors for the third consecutive year according to IDC data cited by Samsung.”
“Our key USPs include: Cutting-Edge Technology: We are among the first to market with innovative technologies like Tandem OLED and 5K Mini LED. ‘Make in India’ Initiative: Our commitment to local manufacturing, starting with motherboards and set to expand to monitors, is a significant differentiator. It underscores our long-term commitment to India and enhances product affordability and supply chain efficiency. Exclusive Features: We provide gamer-centric features like Tactical HUD, Tactical Crosshair, AI OLED Care, and robust thermal solutions that set our products apart,” reveals Ms. Supriya Mankame of Gigabyte.
“We have seen tremendous momentum over the past 12 months, particularly in establishing our leadership in the premium display category. Notably, MSI has achieved a strong 25% market share in India’s high-end gaming monitor segment (GMNT), reflecting the growing trust gamers and creators place in our high-performance displays. What makes MSI stand out (our key USPs) comes down to a few core strengths: 1. Top-Tier QD-OLED Quality & Active Protection: Delivering breathtaking color accuracy and contrast, backed by automated MSI OLED Care (with intelligent sensors) to safeguard panel longevity. 2. Practical AI Innovations: Intuitive tools like AI Navigator, AI Dual Mode, and Smart Crosshair that optimize visuals dynamically without complex menu tweaking. 3. Great Mac & Laptop Integration: Thoughtful features tailored for modern creators, including native macOS control syncing (M-Mate/M-Sync), calibrated P3 color profiles, and high-wattage single-cable Type-C power delivery. 4. Local Commitment & Ecosystem Growth: Bringing top-tier performance and reliable quality directly to users through our expanding Make In India manufacturing roadmap,” states Ms. Annie Tseng of MSI.
Mr. Gaurav Jain & Mr. Saurabh Jain of Geonix share, “What truly differentiates Geonix is its technology-agnostic approach to display panels. Instead of promoting a single panel technology, Geonix offers all three major display panel types — TN, VA and IPS — allowing customers to select a monitor based on their actual usage, application and performance requirements. Each panel technology serves a different purpose, and Geonix actively educates its channel partners on understanding these differences so that they can recommend the right display solution to every customer. Whether the requirement is for everyday computing, office productivity, entertainment, professional work or other specific applications, the emphasis is always on providing a fit-for-need solution. Gaming is one genre where Geonix is doing well.”
Partner education, enablement and motivation
As the market is moving from the traditional to high tech displays, partner education, enablement and motivation play a key role in the brand’s success.
Mr. Tarunpreet Singh of Samsung explains, “Partners are central to Samsung’s go-to-market strategy. We work with them through a combination of product training, solution-led enablement, demonstrations, sales tools and channel engagement programmes. For the display category, our focus is on helping partners understand the customer use case rather than simply selling specifications. A gaming customer, a content creator, a school and a retail chain each require a different conversation. We equip partners to position the right solution, whether it is an Odyssey gaming monitor, a Smart Monitor, a ViewFinity professional display, an interactive board or commercial signage. We also support partners through product launches, digital learning resources, retail demonstrations, demand-generation initiatives and after-sales-service support. As displays become more sophisticated, continuous partner education will remain essential.”
“We work closely with our partners through regular product training, market updates, and hands-on product sessions to help them understand new technologies and effectively communicate their value to customers. We also support partners with sales enablement, marketing initiatives, and product demonstrations, while recognizing and rewarding performance. Our focus is to build a well-informed and motivated partner ecosystem that can drive growth together with Acer,” cites Mr. Sanjeev Mehtani of Acer India.
Ms. Annie Tseng of MSI explains, “Our channel partners are a huge part of our journey. We keep things interactive and helpful by: 1. Hands-On Workshops: Hosting both online sessions and in-person meetups to walk partners through new tech, panel features, and what consumers are looking for. 2. Clear, Useful Sales Materials: Making sure store teams have straightforward spec guides, retail catalogues, and quick comparison tools. aAnd 3. Solid Support & Win-Win Growth: Ensuring healthy margins, practical marketing support, and reliable stock so we can grow together.”
Ms. Supriya Mankame of Gigabyte defines, “We host focused events like “A Day with Gigabyte, where in we don’t just talk specs; we provide hands-on demonstrations of our latest display technologies. It’s where we co-create our go-to-market strategy for specific regions. Chai pe Charcha: this is kind round table, in personal discussion event for Tier 3 and 4 cities. Incentive-Based Promotional Programs: We do award our partners for loyalty as well as contribution in our business by providing monitory – non monitory incentives.”
Future plans
India being one the biggest, fastest growing and least penetrated markets for displays so brands are serious of building their presence, brand image and market share.
Mr. Tarunpreet Singh of Samsung, “Over the next one to two years, Samsung will continue to focus on premium display innovation while making advanced experiences accessible to a wider set of customers. We expect growth to be driven by: 1. Continued adoption of OLED and QD-OLED gaming monitors; 2. Higher-resolution displays, including 5K and 6K, for gaming and professional workflows; 3. Faster refresh rates and Dual Mode capabilities for gamers who need both visual fidelity and competitive speed; 4. AI-led smart-monitor experiences that bring work, entertainment and gaming together; 5. Greater demand for large-format interactive displays in education and hybrid workplaces
Wider adoption of managed commercial-display and signage solutions across retail, hospitality and corporate sectors; 5. More connected and productive setups through USB-C, Thunderbolt, KVM and multi-device functionality. Our approach will remain centred on meaningful innovation: delivering better picture quality, more immersive gaming, improved productivity, intuitive smart experiences and display solutions that create tangible value for businesses and institutions.”
“Over the next 1–2 years, Acer will focus on expanding its display portfolio with new launches across gaming, premium, professional, and education segments. We will continue investing in innovations such as OLED and QD-OLED, higher refresh rates, AI-enabled features, immersive displays and advanced eye-care technologies. We aim to strengthen Acer’s position in the display market through a broader portfolio, differentiated technology and sustained growth, while responding closely to evolving consumer and enterprise needs,” states Mr. Sanjeev Mehtani of Acer India.
Ms. Supriya Mankame of Gigabyte, “Expanding ‘Make in India’: with FHD series in 22”, 25” and 27” models, we are also working on expanding the list with products in 2K segment. We are also planning to launch latest Aorus Elite series and more OLED series models to cater to every segment from casual user to Professional one.”
“Over the next 1 to 2 years, we will continue focusing on practical innovations and local growth: 1. Expanding ‘Make In India’: We will keep bringing more models into our local production pipeline. Using a hybrid strategy (mixing direct imports with local manufacturing), we aim to balance steady volume requirements with our goal of introducing higher-tier, tech-rich models to local assembly as the ecosystem matures. 2. Smarter AI & Next-Gen Panels: Rolling out newer panel options and making AI features more seamless and natural to use in daily life. 3. All-Round Display Experience: Continuing to offer monitors that fit modern lifestyles—whether that’s high-refresh productivity screens, Mac-friendly creative hubs, or great-looking setups for home and work,” concludes Ms. Annie Tseng of MSI.
In a nutshell
Today, the displays market is evolving around intelligent picture experiences, higher-performance panels and more versatile connectivity. AI is making displays increasingly adaptive. In smart displays, AI also improves content discovery and enables users to seamlessly move between work, streaming and gaming. At the same time, premium panel technologies such as QD-OLED are raising the bar for colour, contrast and response time. There is also a strong demand for higher resolutions, ultrawide and curved form factors, high refresh rates, glare reduction and gaming-specific technologies. Education is one of the most promising opportunities for large-format and interactive displays in India. Classrooms are moving beyond one-way teaching toward more collaborative, visual and hybrid learning experiences.
Covered By: NCN MAGAZINE / Displays Market
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com, roy@roymediative.com, 9811346846/ 9625243429
