According to International Data Corporation (IDC),tablet shipments in India inclusive of slate and detachable clocked 1.06 Million in CY Q3 2016 remaining stagnant over the same period last year. However, total tablet shipments grew 7.8 percent in Q3 2016 over Q2 2016 as vendors prepared the channel to cater to the consumer demand for upcoming festive month.
According to Karthik J, Senior Market Analyst, Client Devices, IDC India, “Commercial segment continues to grow at a healthy pace accounting to over one-fifth of total tablet shipments in CY Q3 2016 with key contributors being Education, Government and large Enterprise segments. Commercial segment also contributed to majority of detachable shipments in Q3 2016 driving the product category’s volume to almost double over previous quarter”.
4G tablet shipments see a steady uptake in India, up by 55 percent in Q3 2016 over previous quarter. “4G tablets account for almost one-fourth of total tablet shipments in CY Q3 2016 in relative to 15.3 percent in the first quarter of this year. Samsung dominates the 4G tablets category this quarter with its newly launched J max”, states Karthik J.
Top 5 vendor highlights that Datawind continues to lead Indian tablet market with26.1 percentage share in CY Q3 2016. Samsung maintains its second position with healthy 26.2 percent growth over previous quarter, iBall managed to be at third place as shipments grew marginally by 2.9 percent sequentially, Lenovo stood at fourth place with 15.5 percent sequential growth and 13.3 percent over the same period last year, while Micromax retained its place in top 5 although its shipments remained flattish over previous quarter and 39 percent year-on-year drop.
As per Navkendar Singh, Senior Research Manager, IDC India, “Tablet shipments are expected to drop sequentially in Q4 2016 coming off from Q3 spike for festive season. As a result, 2016 total tablet shipments is likely to decline marginally over 2015. Detachable are expected to continue with healthy shipments in the last quarter of this year to account for little over 5 percent of total tablet shipments in 2016 vs. 2.7 percent last year”.