Today at interpack 2014, HP announced the expansion of its Graphics Solutions portfolio, opening the door to the corrugated, flexible-packaging and folding-carton markets previously not addressed by digital printing technologies.An $11 billion market opportunity, the packaging industry has been traditionally ruled by analog printing equipment, with only seven percent of these materials currently printed with digital technology. However, shorter product life cycles, demand for faster time to market and a decline in average run length are accelerating the need for digital print.
Furthermore, brand owners are seeking the versioning, short runs and reduced environmental impact that are only available with digital printing technology.To help packaging converters and manufacturers take advantage of the digital opportunity, HP is introducing the HP Scitex 15000 Corrugated Press for production of corrugated displays and short-run packaging. HP also announced general availability and a new lamination partner for its HP Indigo 20000 and 30000 Digital Presses.
“After leading the shift to digital in label printing, HP is again driving an unstoppable analog-to-digital transformation in the package printing industry,” said Gido van Praag, vice president and general manager, Graphics Solutions Business, HP Asia Pacific and Japan. “With HP solutions, packaging converters can capture the benefits of digital printing to diversify business models, reach new customers and explore new profit areas.”