HP announced two innovative additions to its multichannel customer communication management (CCM) portfolio designed to help organizations enhance the customer experience, engagement and profitability.Traditional, transactional CCM is evolving from paper and electronic communications to mobile and social channels, requiring consistent and optimized customer experiences both online and offline. Because of this shift, customers now expect companies to interact with them in a more meaningful way.
The new solutions deliver improved design and interaction capabilities, and enable organizations to shift control of customer communications to instrumental business and marketing users:
HP Exstream 9.0, featuring HP Exstream Design & Production, makes customer communications a key competitive differentiator, helping organizations retain existing customers, attract new customers and facilitate profitable customer interactions. HP Exstream Empower Editor is a new zero-footprint interface that allows HP Exstream users to facilitate interactions between consumers and remote and mobile front-office workers.
“Today’s consumers demand relevant communications delivered where and when they wish to receive it,” said Richard Marr, Regional Director, Asia Pacific and Japan, Exstream, HP. “HP is providing businesses with the tools necessary to create a personalized customer experience, across multiple communications channels, to enhance relationships and deliver better business outcomes.”
HP Exstream Empower Editor enables organizations to provide front-office business users with a browser-based editor to meet their needs for controlling interactive communications.