HP announced new customer deployments for its industry-leading graphics solutions portfolio across Asia Pacific and Japan.Fueled by increased pressure to expand their businesses and increase profitability, printing companies in the region are selecting HP technology to unlock new possibilities for their businesses.
“As the industry transitions to low-volume jobs that require greater customization, printing companies are now having to take a hard look at their technology and how it can accommodate this demand as well as a broader range of applications,” said Gido van Praag, vice president and general manager, Graphics Solutions Business, HP Asia Pacific and Japan. “HP is innovating ahead of the curve to create new opportunities and bring the unique benefits of high-quality digital printing to enterprises and printing companies.”
In March, HP celebrated the one year anniversary of the HP Indigo 10000 Digital Press. Designed to help print companies improve the economics of digital printing and produce a broader range of applications to increase their profitability, the offset-quality, B2-format HP Indigo 10000 Digital Press has had more than 80 installations in 24 countries.
CangNan Yafeng Artware Co., Ltd, a printer from China’s Zhejiang province offers customers a wide range of printing applications and aims to be the top digital printing company in the province. It recently installed the HP Indigo 10000 Digital Press to fuel their aggressive growth plans and enable them to meet increasing demand from customers for multiple short runs, print on demand work and color proofing services.
Similarly, Japan-based Komatsu General Printing Co., Ltd added the HP Indigo 10000 Digital Press to streamline its print production process and offer its customers more impactful promotional material with full-color variable data printing at offset quality. The company also plans to leverage the rich ecosystem that HP and Dscoop, a global cooperative of HP Graphics Solutions users, have developed around its graphics technology– to help open doors for its own global expansion.
HP’s broader portfolio of Indigo presses, which include the HP Indigo WS6600, 7600, and 5600 Digital Presses, continue to help the growth of printing companies across the region.
In Australia, Nulab Group a photo printing company owned by Michael Warshall, one of the country’s leading professional photographers, recently replaced its silver halide technology printers with two HP Indigo 7600 Digital Presses. Demonstrating excellent print quality the HP Indigo technology has enabled the company to expand its business into other personalized applications beyond photo. Eliminating the need for plate related chemicals used in silver halide technology has also helped to reduce their environmental footprint. Additionally, the HP SmartStream Director web-to-print solution has generated strong workflow efficiencies from job creation to print.