Friday, March 29, 2024
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Why should men have the fun? -Women in gaming

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The global gamification market was worth USD 8.73 Billion in 2020 and is further projected to reach USD 35.12 Billion by 2027, at a CAGR of 21.7% during 2021-2027 (forecast period). The rapid growth of smartphones, handheld smart devices, along with the pervasive adoption of internet-based services has specifically generated a wide demand for gamification. Other factors favoring the growth of the global gamification market include employee incentives and appreciation for boosting employee engagement, and the provision of providing consumers with lucrative incentives. Furthermore, the rapid growth of gamification technologies and solutions in enterprises and consumer products is propelling the global market forward. Additionally, as a result of the effects of COVID-19, people are investing more and more time on their devices, and they are more likely to shift to whatever has a better user interface. These factors together will help the growth of the gamification market in the forecast period. 

While mobile gaming has witnessed a 70% growth in unique users from July 2020 to April 2021, 49% women have started playing mobile games due to the pandemic, according to In Mobi’s 2021 Women Mobile Gaming Report. As per the report, Indian women spend an average 53 minutes per day on gaming apps. Additionally, 77% of women mobile gamers in India are committed gamers

Home to over 250 million mobile gamers, Southeast Asia is a force to reckon with in the global gaming landscape. The mobile-first region has taken to gaming with great gusto, with an understandable preference for smartphone gaming over PC and Console

Growth Drivers

Technological Advancements and Increasing Use of Internet-Based Devices is Driving the Market Growth

Gamification solutions are witnessing a tremendous surge in their market owing to technological advancements. People nowadays spend a significant amount of time on the internet. As a result, businesses are making significant investments in this sector. Market giants such as Amazon and Walmart are providing AR and VR technologies to enhance customers’ shopping experience. Amazon is also implementing gamified solutions for the management of their warehouse employees to increase their efficiency.

Gamification solutions are constantly being used in almost all industries. Organizations with a larger workforce are implementing gamification to improve their employees’ efficiency and motivate them.

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