Pooja Tech’s wide range of hardware, software, networking and security products is backed by competitive pricing, excellent service and knowledge support. They address regional networking, communication and security challenges through right strategy, expertise, focus and investment.
Pooja Tech is a Cochin-based (Kerala) IT products distributor, whose portfolio comprises of computer systems, display devices, input devices, assembly kits, storage devices, multimedia products, network products, information assurance and communication products, antivirus software, operating systems, memory and other related products. In an interaction with NCN, Ram Agarwal, MD, Pooja Tech, shares his company’s outlook, plans and mission.
Ram Agarwal clarifies, “Our main area of coverage is Kerala state and we want focus within Kerala in the coming years. We maintain good relationship with the down-the-line channel and solve their problems promptly through good service support. We also give decent margins to our channel and maintain best product availability. Our products and services are aimed at bringing the best customer satisfaction.”
Pooja Tech’s wide range of hardware, software, networking and security products is backed by competitive pricing, excellent service and knowledge support. They address regional networking, communication and security challenges through right strategy, expertise, focus and investment. The products and brands they distribute include – desktops and laptops: Acer, Dell, HP, Asus, Lenovo; Storage devices: SanDisk, Kingston, Seagate, Toshiba; Accessories: Logitech, Gigabyte, Intel, AMD, AOC; Surveillance: CP Plus and Hikvision. Other brands like Microsoft, LG, Fitbit, Corsair, ADATA, Zotac. Currently, besides their head office, Pooja tech has three branches in Kerala: Kadavanthra (in Kochi), Thodupuzha and Calicut and plans to open new branches in Kerala.
Regarding support from vendors and national distributors, Ram Agarwal asserts, “We need better promotion support from the vendors and national distributors in the form of better advertising, sales promotion and incentive schemes. As competition is increasing, support is essential to survive and grow in the market.”
Backed by channel-friendly marketing strategy, Pooja Tech aims to bring greater satisfaction to customers through efficient delivery of products and services. The company conducts all its business dealings with fair and ethical business practices and strives to build trust in the minds of all its stakeholders—vendors, partners and end-users.
Ram Agarwal adds, “Our value-added solution approach brings together key values to our partners in areas of product management, pre-sales technical support and channel management. We carefully listen to our dealers, with whom we maintain constant contact for getting regular feedback, which helps us to ensure that we deliver the best in every aspect of our dealings. We aim continuously to bring best possible satisfaction to our down-the-line partners as well as the end users. We keep changing and updating our strategies to meet the latest expectations of the channel and the customers.”
Pooja Tech also offers IT solutions in technology areas like security, storage, backup, networking and infrastructure with a wide range of hardware and software backed by competitive pricing, excellent service and support.
Regarding present trends, challenges and future plans, Ram Agarwal asserts, “We have been successfully operating since 2003 and have survived the best and the worst of the economy. Vendors are directly selling to dealers and this is adversely affecting our revenues and business operations. Vendors should follow some norms to support the traditional channel. Next problem in the market is the liquidity crunch in the market leading difficulty in getting back payments. We want to expand our dealer network by adding more partners and double our revenues by 2021. Currently we have three branches: Kadavanthra (in Kochi), Thodupuzha and Calicut and we want to add four more branch offices in Kerala before the end of 2020.”
