Busy Infotech Pvt. Ltd. is a sister concern of Digitronics Infosolutions Pvt. Ltd. It was incorporated on 12th of August 1997 essentially to focus on development & marketing of business accounting software under the trademark of Busy, which was hitherto being undertaken as software division of Digitronics. Today, BUSY is one of the leading accounting softwares in India. It is an integrated business accounting software for Micro, Small and Medium businesses, with over 1, 50, 000 installations (over 6 Lac Users) worldwide. In an interaction with Rajesh Gupta, Co-founder and CTO, Busy Infotech about the GST and future plans of the company.
How Busy is fairing in the Indian market?
Right from the beginning BUSY has been doing well in Indian market with a consistent growth year on year. With a strong network of dedicated channel partners all across India, we have never looked back since inception.
How is your solution performing in the market?
Although this market is very competitive, we have been able to perform extremely well due to strong product and excellent services.
What type of challenges are you facing in the market?
Piracy is one the main challenge. Another challenge is training of users on product to enable them to maximize product usage.
What kind of channel engagement program are you planning for the national level?
We are organising End Users/Accountants Meets & Road Shows all across India to educate users about GST and its implication on businesses.
How GST Law will affect the SMB and SOHO community?
GST law will bring transparency in doing business and SMB & SOHO community are definitely going to get advantage out of it. However their reliance on computers and accounting software will increase as the process of return filing is complicated and it will be difficult to do so manually.
What advise will you give to the resellers in the wake of GST phase?
We have advised our resellers to focus on educating users about GST till GST is introduced and once GST is introduced help them in smooth transition to GST with the help of BUSY.
What is your future plan in the forthcoming quarters?
We have always been a front runner in providing statutory compliance through BUSY and this time also we are leading. Our GST enabled product has already been launched and we are fully geared up to incorporate all the GST related changes in the product as and when required. On marketing front, we are doing all types of ATL & BTL activities including Online marketing, New-paper Advertisement, TV Advertisement, Road Shows, Mass Mailing, SMS Marketing and much more.
