Since 1991, Global Systems has been a leading ICT distributor in Chandigarh dealing in a wide range of range of ICT brands and their products. In an interaction with NCN magazine, Mr. Sulalit Gupta, Director, Global Systems; and Mr. Akshit Gupta, CEO, Global Systems, discuss the various trends in the distribution business and their future plans.
The distribution product portfolio Global Systems includes desktop computers, laptops and their accessories; CCTV cameras and DVRs, printers, cables, wired & wireless networking products, projectors & projector screens, etc of the leading brands. The company has a well-connected network of dealers in Chandigarh and in the surrounding towns.
Global Systems is a one-stop distribution destination for ICT products in Chandigarh and in the nearby towns. Most Indian manufacturers use a three-tiered sales and distribution structure – redistribution to stockists, wholesalers, and retailers. The distribution is a top-down push process till the product reaches the retail point and then to end users. And from there on, it is a process of pulling, which involves consumers going to the stores to buy products.
Change in distribution trends
Mr. Sulalit Gupta, Director, Global Systems shares, “Distribution services are the backbone of brands and providers to reach out to the retailers and then to the end users. The distribution entails a myriad of activities right from picking the products from the brands and manufacturers to delivering them to the end-customers. The distribution business today is witnessing unprecedented changes as a result of emerging trends such as new delivery models, advancements in technology and processes automation, among others. Covid has triggered many changes in the distribution dynamics in during the last 2 years.”
The newly emerging customer demands and market forces have triggered several changes at each step of business. In recent years, the education, video conferencing and surveillance have seen many new innovations. At Global Systems, our passion for technology enables to be at the forefront of innovation, and we try to give the best offerings to our clients.
Talking about their future plans, Mr. Akshit Gupta, CEO, Global Systems, says, “We are now planning to start our own manufacturing in India. To begin with, we want to make audio-visual products that give superior experience and then expand to make other products.”
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