Genius has appointed Sanghvi Electronics Pvt Ltd, a reputed and leading player in IT products distribution, as it’s National Distributor. The move is part of the company’s strategy to scale aggressively and widen its reach across the country.
Sanghvi Electronics Pvt Ltd, with its footprint across 20 cities and an enormous T3 channel network, brings local expertise and extensive market reach to the table. With brands like Toshiba and Western Digital under its belt, an experienced staff and a projected turnover of Rs 350 crores, Sanghvi Electronics is an ideal partner for Genius to expand its reach across the country, in order to achieve its vision of being among the top 3 players in the computer peripherals and smart phone accessories segment in the next 3 years.
Commenting on the development, Gaurav Mathur, Country Business Head (India), Genius, said, ‘The tie up with a strong player like Sanghvi Electronics Pvt Ltd is a significant development for Genius and offers us the opportunity to reach out to more channel partners across the country and ultimately end customers. We hope to leverage Sanghvi Electronics’ strong distribution network, experienced manpower and solid financial position, to achieve our vision of being among the top 3 players in peripherals and smart phone accessories business in India in the next 3 years.