DGM, India’s Leading Digital Ad Network, announced a significant study showcasing the upsurge in transactions for Indian flight bookings by 3-5 times in 2014 & 2013 during Flash Sales. DGM is a leading network driving significant sales to various Online Travel Portals. During the flash sales, they conducted a research and came out with the report stating how Indian Flight bookings in sale season have increased the traffic on the sites like Ibibo.com and Makemytrip.com using the DGM platform. The company has mapped sales of 2 OTA’s till date (Names hidden).
Commenting on the release of the report, Anurag Gupta, CEO and Founder, DGM said, “Our study on the first Flash sales of the year has revealed substantial amount of upsurge in the transactions. Similar results were noticed last year as well. The 2 OTA’s using our services has experienced around 25% increase in traffic on their sites. Our key role of effectively comprehending the consumer behavior, driving them to the concerned site has assisted us to maximise OTA’s revenue.”