Erthpot Electronics Pvt. Ltd. is a proud Make in India initiative, dedicated to delivering world-class audio technologies to users globally. In an exclusive interview with NCN Magazine, Ms. Heena Golani, Co-Founder and COO of Erthpot Electronics Pvt. Ltd., sheds light on the company’s journey, mission, and its innovative contributions to the professional audio industry.
Can you share Erthpot Electronics’ mission?
Erthpot Electronics was founded as part of the Make in India initiative. While we currently import and distribute international brands, our ultimate mission is to create and promote Indian-made products globally. We aim to elevate our Indian brand and make it competitive on the world stage.
What solutions are you offering right now?
We primarily focus on microphone conferencing systems, wireless microphones, and control DSP systems. Our solutions target the professional audio industry, and we’ve deliberately limited our range to ensure quality and reliability.
Are you targeting end customers directly?
As a manufacturing company, we do not engage directly with end customers. Instead, we focus on developing the products. We work through a network of six distribution partners across PAN India, who serve as stockists and system integrators, promoting and pitching our products to integrators and installers. We value feedback from end users but prefer to work through our channel partners for integration.
Are your products fully made in India?
About 70% of our components are made in India, while the remaining 30% is imported from international OEMs. For example, we import specialized microphone capsules, camera lenses, and DSP technology from companies that excel in these fields.
How do you provide services for your products?
We offer installation support through our partners. Going forward, we aim to focus on network-based audio conferencing solutions rather than analog systems. We plan to introduce more advanced technological products, ensuring our brand gains international trust and recognition.
Covered By: NCN MAGAZINE / Erthpot
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