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Dell Technologies Introduced its Project Apex as a Service Portfolio

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  • Collaboration with Equinix, offers organizations the flexibility to benefit from the as-a-Service offering wherever it delivers the most value
  • Adopt a hybrid or multi-cloud strategy and connect IT spending with their unique requirements and needs to scale IT up or down

Michael Dell, CEO and Chairman at Dell Technologies (2)

Dell Technologies World has unveiled its Apex as-a-service portfolio of products as the company looks to transition to a new business model.

Michael Dell, CEO and Chairman at Dell Technologies

Michael Dell, CEO and Chairman at Dell Technologies

Dell has announced an expanded collaboration with global digital infrastructure company Equinix to broaden availability of Dell Technologies APEX via Equinix International Business Exchange™ data centres. With Dell-managed infrastructure and Platform Equinix®, organizations can meet unpredictable IT and storage requirements more efficiently when subscribing to APEX Data Storage Services at an Equinix location.

Jeff Clarke, Chief Operating Officer and Vice Chairman, Dell Technologies

Jeff Clarke, Chief Operating Officer and Vice Chairman, Dell Technologies

The company first detailed Project Apex last year as part of its strategy to move all products to a consumption-based model, together with a unified cloud console to ease management. Dell contends that as-a-service models help companies accelerate their digital transformations.

Allison Dew, Chief Marketing Officer and EVP at Dell Technologies

Allison Dew, Chief Marketing Officer and EVP at Dell Technologies

A two-day virtual event has been hosted on May 5 2021. The event has brought the keynotes from global leaders, engaging sessions and will also emphasize on the full breadth of the Dell Technologies portfolio and the new products. Present were Michael Dell, Jeff Clarke, Jeff Boudreau, Allison Dew, and other special guests. The event was hosted by JJ Davis with Dell Technologies leaders.

Raghu Raghuram, COO, Products & Cloud Services, Vmware

Raghu Raghuram, COO, Products & Cloud Services, Vmware

Integrated with APEX Private Cloud, it offers a high-availability edge framework as-a-Service, so companies can virtualize and containerize applications, removing complexity and saving time. Manufacturing customers get a consistent cloud experience and pay only for what they use.

Jeff Boudreau, President and GM, Infrastructure Solutions Group, Dell Technologies. “By expanding our longstanding relationship with Equinix, we can deliver a secure, on-demand hybrid cloud solution that emphasizes efficiency, is consistent everywhere, and helps customers turn data into a valuable decision-making tool.”

Apex is made up of four as-a-service experiences, including the Apex Data Storage Services, and Apex Cloud Services.

Sara Baack, Chief Product Officer,Equinix

Eric Schwartz, chief strategy and development officer, Equinix said, “By collaborating with Equinix, Dell Technologies can provide APEX Data Storage Services to support these customers’ hybrid multi-cloud requirements on a global scale.”

The cloud storage service is available only in the US with capacities starting at 50 terabytes, while the cloud computing service is available in the US, UK, France, and Germany, and is designed to deliver a consistent cloud experience across public cloud, private cloud, and the edge. The offerings also include Apex Console, which offers a single pane-of-glass to manage all the Apex services. Dell also added that all their future as-a-service solutions will be released under the Apex brand.

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