Dell India announced the Dell “Halla Bol” Campaign aimed at engaging and energizing the Consumer retail channel on Dell’s Consumer range of products and services. This unique retail program is designed to directly engage with the retail channel to help them get the most out of the upcoming festive season.
The program also strives to empower partners with additional sales support to maximize their profitability and ensure high levels of customer satisfaction. Dell’s widespread channel network of 6000+ partners is an integral part of India Consumer business operations and this initiative is aimed at strengthening this solidarity.
The month-long program will involve a channel outreach program driven by a core Dell team, consisting of 200+ Dell team members from the Consumer and Small Business team who will engage with retail channel partners, in over 50 cities across 18 states, in 30 days. Dell aims to extend this outreach to 2000+ retailers in 1800 retail outlets across India.
Commenting on the initiative, P. Krishnakumar, Executive Director & General Manager, Consumer & Small Business, Dell India said, “Halla Bol espouses the sentiment of expanding our reach in our retailers and channel partner community. We are striving to enable them with the resources and information relatable to the Dell spirit this festive season and to champion our goal of helping consumer stay connected with their loved ones, wherever they are during the festive season. The ultimate goal behind this partner outreach is to familiarize on-ground personnel who are a key customer interface, with a thorough understanding of Dell products and how they can empower our customers.”
As part of the campaign, each team will visit select retailers and educate them about current Dell offerings, as well as share informative collaterals, in the form of banners, standees, posters, leaflets and product catalogues. They will also garner feedback from the retail staff about their experience and ideas around the festive season.
Through the Halla Bol campaign, Dell plans to expand its partner engagement and outreach across key markets spanning all four regions of the country.