Dell India announced the opening of its 250th Dell Exclusive Store (DES) at Brigade Road, Bengaluru, inaugurated by Phil Bryant, Vice President – Consumer and Small Business Sales, Dell Inc. The company has aggressively focused on expanding its retail presence across market tiers, and plans to open 400 stores by March, 2015.
Strategically located on Brigade Road, Bengaluru the store offers the entire range of Dell’s consumer products – laptops, AIOs and desktops from the Inspiron, XPS and Alienware brands, Venue tablets, as well as related peripherals. Each Dell Exclusive Store is a commitment to enhancing the overall technology experience for consumers. The purchase decision for a laptop or PC is attributed immense importance in a market like India. Dell is cognizant of this process and endeavors to deliver a rich, interactive and informative technology experience to induce an informed purchase decision.
The opening of the 250th store will augment Dell India’s retail presence thus reiterating its commitment to the Indian market in the wake of becoming the Number 1 player in the Indian PC Market as of Q1, CY2014[i]. The combination of a new GTM strategy, attractive pricing, variety of products, and rapid retail expansion across multiple formats with a focus on Tier 2 and Tier 3 markets has resulted in the strengthening presence of Dell in India.
Apart from the Dell Exclusive Stores, Dell also reaches out to a widening customer base through large format stores like Croma and Reliance Digital. A few thousand resellers spread across over 800 towns and cities in India, contribute to its extensive retail network. Dell also has an onsite service footprint of over 20,000 pin codes across India and is known for its pioneering service and support offerings such as default on-site warranty, 24×7 Premium Phone support (PPS) and Accidental Damage service, for its consumer range.
Dell recognizes its partner network as a key factor contributing to achieving greater reach and customer access in the Indian market, and is thus working to attain a three-fold objective – Stronger commitment, faster response time, and overall growth for the partners.