Dell India held its first “Dell Retail partner summit at the Park Hyatt, Goa on June 27-28, 2014. Held under the theme ‘Dell@Retail 2014,’ the summit focused on diversifying the innovative product offering, showcased the wide range of Dell products and services and highlighted how to enhance the end-user retail experience.
The two day conference brought together over 140 partners from across India and presented a platform to listen, network, and engage with peers and the Dell Consumer & Small Business leadership team. A series of presentations and forums were held to focus on key areas including defining product segments, sharing best practices and opportunities to capitalize on increased demand for innovation and opportunities that are shaping today’s retail industry.
P. Krishnakumar Executive Director & General Manager, Consumer & Small Business, Dell India said, “The Dell Retail Summit is one of our most important partner engagement events for the Dell Consumer and Small Business group, as we strengthen our efforts towards driving mutual business success, and ultimately work towards serving our customers better.” He also said, “This is a congregation of country’s top partners who have played a key role in making Dell the number one PC brand in the Consumer & Small Business segment in India. It is a proud moment for us to make this event happen for the first time at such a big scale.”
A key driver for Dell’s market penetration is enhanced digital marketing, as the organisation looks at increasing loyalty from the existing customer base while also attracting new consumers. Dell continuously aims at providing a unique and differentiated retail experience along with maximum retail performance. The highlight of the conference was the partners’ interest and curiosity to look at the new devices introduced by Dell. The partners were excited by the new range, Marketing campaigns of Dell and the about Dell’s growth strategies.